[Publishing Center] Regional Lead, SEA Incubation Esports Thailand(A104589)

About the Role

Role Summary: The Regional Lead, SEA Incubation Esports owns Moonton's regional flagship tournament product MCT SEA, and leads the strategic direction, commercial development, and operational quality of MLBB's incubation league portfolio across Thailand, Singapore, Cambodia, Myanmar, and Vietnam. The role is the regional product owner for the developmental-to-flagship competitive pathway connecting all 11 SEA countries into MSC and the M-Series World Championship.

Responsibilities

• Own MCT SEA as the regional flagship product: lead end-to-end design, operations, and commercialisation of the biannual tournament including format, broadcast, talent acquisition, monetisation, and qualifier integration.
• Position MCT SEA as the most prestigious open regional circuit in SEA outside MPL franchise markets.
• Design and operate the qualification pathway connecting developmental leagues and incubation leagues into MCT SEA, and onward into MSC and M-Series.
• Lead the SEA incubation league portfolio via a partnership-organiser model: drive strategic direction, performance KPIs, and commercial outcomes for Thailand, Singapore, Cambodia, Myanmar, and Vietnam national leagues operated through local organiser partnerships.
• Own the partner-organiser governance framework: contract architecture, scope definition, performance management, financial controls, and quality assurance across third-party operators.
• Prioritise Thailand as the highest-priority incubation market: drive product-market fit, ecosystem depth, and allocate resources to maximise commercial and viewership return per market.
• Build and execute monetisation strategy across sponsorship, media rights, merchandise, in-game activations, and structured team and community incentive programs; develop new commercial channels beyond sponsorship.
• Define product positioning, narrative architecture, and campaign direction for MCT SEA and each league; partner closely with regional and country marketing teams to deliver against league and tournament KPIs.
• Serve as the senior Moonton point of contact for organisers, professional teams, government partners, media rights holders, broadcasters, and brand partners; coordinate cross-functionally with Publishing, Marketing, Legal, Finance, and Country GMs/PICs.
• Build, manage, and develop a multinational team covering operations, partnerships, and commercial functions; establish performance frameworks and operating rhythms that scale with portfolio growth.

Qualifications

• 7+ years in esports, gaming, sports, or live entertainment, with at least 3 years owning a product, market, or business unit with full commercial accountability.
• Demonstrated experience operating competitive leagues or tournaments at a regional or multi-country scale — either directly or through a partnership-organiser or federation model.
• Experience in game publishing or working with game publishers at a senior commercial or operational interface.
• 3+ years of team management experience, including managing managers or leading distributed/multinational teams; prior experience leading teams of 5+ strongly preferred.
• Proven track record of driving revenue through sponsorship, media rights, merchandise, or platform-level monetisation; media-rights or OTT licensing experience is a strong advantage.
• Strong commercial acumen — comfortable with deal structuring, partner contract architecture, and financial modelling at portfolio level.
• Fluent in English; working proficiency in Mandarin strongly preferred. Additional SEA market languages (Thai, Vietnamese, Khmer, Burmese, Bahasa) are a plus.
• High cultural sensitivity across SEA markets and comfortable operating in ambiguous, multi-country, multi-stakeholder environments.

Benefits

• Flexible working hour arrangements
• Exclusive in-game benefits
• Comprehensive medical benefits
• Attractive bonus structure
• Collaboration with a dynamic, global team
• Rank promotion and mentorship programs
• Convenient & accessible locations
• Mental health & wellness initiatives and company events

Additional Information

• Apply via LinkedIn. Only shortlisted candidates will be notified.