Performance Digital Marketing Lead

About LG Electronics

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

About the Role

The Performance Digital Marketing Lead will manage performance marketing campaigns and analyze performance metrics. This role involves planning, developing and creating online media strategy and managing marketplace overall traffic. You will manage multi-channel marketing budgets, allocate resources effectively, and provide regular performance reports.

Responsibilities

• Plan, develop and create online media strategy and manage brand.com (including subscription) and marketplace overall traffic and sales
• Manage multi-channel marketing budget, allocate resources effectively, and provide regular performance reports
• Build and manage performance marketing campaigns and analyze performance metrics for the full customer journey, from ad exposure to landing page and conversion across all available platforms and stores
• Work closely with online sales team to ensure shared goals of improving marketing programs and campaigns
• Collaborate with cross-functional teams, including content creators, designers, and developers to ensure seamless campaign execution and alignment with brand messaging, including global team
• Lead a team of digital marketers, providing guidance, mentorship, and fostering a culture of collaboration and innovation
• Identify opportunities for expansion, new audience targeting, and innovative growth strategies
• Conduct in-depth analysis of campaign data and provide insights to inform strategic decisions and drive continuous improvement
• Stay up to date with latest technologies and best practices

Qualifications

• Bachelor's degree in marketing, digital, or related field
• 5 years of experience in e-commerce in brand.com
• 10 years of experience in digital marketing
• Hands-on exposure to brand.com performance and Tableau are a plus
• Strong communication, problem-solving, and project management skills with ability to manage tasks efficiently
• Knowledge of digital media metrics, social media platforms, Google Ads, Meta Ads, influencer marketing and Marketplace Ads
• Knowledge of affiliate marketing is an advantage
• Organized, proactive, and detail-oriented
• Work well under pressure and multitasking in e-commerce environment
• Fluent in Thai and English (spoken and written)