TikTok Shop - Campaign & Community Lead, Electronics (Thailand)

About the Role

The e‑Commerce industry has grown rapidly and TikTok Shop is building a better e‑commerce experience. This role sits in the product and operations team to drive best‑in‑class campaigns and shape the strategic direction for the electronics category in Thailand.

Responsibilities

• Build user awareness of e‑commerce on TikTok through campaigns, community initiatives, and targeted activations.
• Initiate and plan the annual campaign calendar and activities for the electronics category, from ideation and budgeting through to execution, coordinating cross‑functional teams at every stage.
• Conduct thorough post‑mortem analysis on campaigns and apply findings to continuously improve planning and execution cycles.
• Organize and coordinate cross‑departmental resources to research key business development directions; provide strategic inputs including goal‑setting frameworks and actionable recommendations for category growth.
• Develop and drive go‑to‑market strategies, seller and brand growth initiatives, and merchandise planning across the electronics category.
• Identify trends and platform opportunities to drive growth across campaigns, live commerce, and creator‑led initiatives.
• Lead and manage a team, providing clear direction, performance feedback, and development support.
• Serve as the key coordination point between campaign, operations, seller management, and growth teams to ensure alignment and execution quality.
• Track and report on key data metrics for campaign and category performance; translate analytics into clear strategic recommendations for leadership.

Qualifications

• Bachelor's degree or above.
• 5+ years of experience in project management, ownership, or strategy planning.
• 2+ years of team management experience.
• Strong analytical mindset; familiar with key performance metrics and comfortable making data‑driven decisions.
• Proven ability to work across and influence cross‑functional teams.
• Verbal and written proficiency in both English and Thai.
• Preferred: experience in e‑commerce; structured, data‑driven problem solver; ability to manage projects of varying complexity including risk mitigation and process optimization; adaptable and comfortable in a fast‑paced, high‑growth environment.

About the Company

TikTok is the leading destination for short‑form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we have offices in major cities worldwide.

Benefits

Work with an innovative product and global, diverse teams focused on creativity, learning, and impact in a fast‑growing tech company.

Additional Information

TikTok is committed to creating an inclusive workplace that values diverse skills, experiences, and perspectives.