Manager, Brand Development & Future Brands

About the Company

Suntory is a global leader in consumer-packaged goods, producing and distributing a diverse portfolio of beverages, premium spirits, beer, wine, and wellness products. With a history since 1899, Suntory is driven by the purpose: To inspire the brilliance of life, creating rich experiences for people, in harmony with nature. At Suntory Beverage and Food you contribute to the ambition of becoming a world-leading next-generation global beverage company.

About the Role

We are seeking a dynamic and passionate Manager, Brand Development & Future Brands to join Suntory Beverage & Food Asia Pacific. You will lead new brand exploration and manage innovation projects for Suntory Oolong, C.C. Lemon, and Orangina while supporting Ribena initiatives.

Responsibilities

• New Brand: Manage the innovation pipeline, oversee CBI (Core Brand Innovations) and lead new product development; translate deep local consumer insights into brand strategy, portfolio expansion and new variant development; monitor brand KPI performance, sales and brand health; maintain disciplined control of A&M, development costs and total brand budget.
• Ribena Brand Support: Lead Gemba immersions to understand Seikatsusha needs, decode market trends and convert insights into actionable brand opportunities; work closely with cross-market teams to ensure strong execution of marketing and innovation plans.
• Innovation Projects: Collaborate with R&D, Regulatory and Supply Chain teams to ensure feasibility, readiness and successful launches; develop, refine and execute go-to-market strategies aligned with regional priorities and market realities.

Qualifications

• Hands-on, do-er mindset with the drive to execute, deliver and grow within the organization.
• Bachelor’s degree in Marketing, Business Administration or a related field.
• 4+ years of proven brand leadership experience at Brand Manager or equivalent level, ideally with exposure across multiple geographies.
• Strong strategic thinking supported by commercial and marketing acumen.
• Solid experience in brand marketing and project management, with a consistent track record of OTIF execution.
• Excellent relationship-building and stakeholder management skills; confidence engaging senior leaders, BU partners and global teams.
• Creative and innovative mindset with the ability to challenge norms and generate fresh ideas; willingness to travel for market visits, Gemba immersions and business collaboration needs.

Additional Information

At Suntory, we are committed to fostering a diverse, equitable and inclusive workplace where individuals can bring their whole selves to work. Our recruitment and selection processes are designed to be inclusive and we offer reasonable accommodations as needed.