E-Commerce Manager

About the Role

We are seeking a highly driven and strategic E-commerce Manager to lead and accelerate our online business growth. This role is responsible for developing and executing e-commerce strategies, driving revenue growth, optimizing profitability, and managing overall online business performance. The ideal candidate will act as a key business partner to the Director by providing strategic insights, controlling spending efficiency, and ensuring sustainable business growth across all online channels.

Responsibilities

• Develop and execute short-term and long-term e-commerce strategies aligned with company objectives; identify growth opportunities across marketplaces, D2C platforms, social commerce, and emerging digital channels.
• Analyze market trends, consumer behavior, and competitor activities to formulate business strategies and drive revenue, market share, and profitability through data-driven decision-making.
• Manage and monitor e-commerce P&L to achieve sales and profitability targets; prepare sales forecasts, annual budgets, and monthly business reviews.
• Control marketing and operational spending to maximize ROI and business efficiency; ensure efficient utilization of media and promotion budgets.
• Collaborate with Marketing to optimize traffic acquisition, conversion rates, and customer retention; monitor key metrics including Sales, ROAS, CAC, Conversion Rate, AOV, and Profit Margin.
• Lead promotional planning, pricing strategy, and campaign effectiveness analysis; oversee performance across major e-commerce platforms and online channels.
• Build strong relationships with platform partners and key stakeholders; negotiate commercial terms and maximize platform opportunities.
• Lead and develop the e-commerce team; work cross-functionally with Supply Chain, Logistics, Demand & Planning, Finance, Marketing, and Commercial teams; present business performance and strategic recommendations to senior management.

Qualifications

• Bachelor's or Master's Degree in Business Administration, Marketing, E-commerce, or related fields.
• Minimum 5 years of experience in E-commerce, Digital Commerce, Online Sales, or related commercial functions with a proven track record in driving online sales growth and managing e-commerce P&L.
• Strong analytical and financial acumen with experience in budgeting, cost control, and performance analysis.
• Ability to develop business strategies and translate them into actionable plans; excellent stakeholder management and communication skills.
• Experience in FMCG, Consumer Goods, Retail, or Marketplace business is highly preferred.
• Proficiency in data analytics tools and reporting dashboards.