(OA) Digital Analytics Specialist

About the Company

We're a technical performance marketing agency, and we exist to solve tough problems in marketing. We bring an engineering mindset to complex marketing situations to deliver a scalable performance that generates an exponential return on investment.

Trust is in our name and is our guiding principle. To deliver on our purpose, we will conduct our business by the following Code of Ethics:

• Build trust through all our interactions
• Always deliver in the best interest of our clients
• Invest in the success of every team member
• Build long-term relationships with our partners

Delivering on these foundations will help our continued growth.

What is the internal culture like?

Let's hear from our employees on why they chose to join and stay:

• A good management team that creates growth opportunities, embodies company values, and understands people's pain points.
• A nice, dedicated, supportive (and funny) team with years of experience who are really good at what they're doing.
• Flexibility in working hours, working location, no micromanaging, and you can take full ownership of your work.
• No politics, no bullsh!t.
• Very good processes, clear expectations.

Responsibilities

• Measurement & data collection strategy
• Implementation / Configuration of Google Analytics 4
• Training clients on GA4
• Analysing a website's key performance metrics and competitive trending
• Campaign Measurement and Governance
• Creating forecasts using operational and statistical tools and models
• Analytics audit & configuration
• Dashboards & data visualisation
• Deep Dive Analysis and Reporting
• Technical Analytics Support
• Tag Management, testing, and deployment (data layer specifications and validation)
• Server-side tagging
• This role requires client-facing

Tools to be used

• Google Analytics 4
• Google Tag Manager
• Google Looker Studio
• Google Marketing Platform and Google Cloud products
• Other tools: Adobe Suite, Snowplow, Tealium

Qualifications

• Minimum 4 years of experience in Digital Analytics, with a strong focus on Google Analytics (including GA4).
• Proven experience in designing and implementing Google Analytics solutions.
• Proficiency in creating and customising dashboards.
• Strong knowledge of Google Tag Manager (GTM) and Google Marketing Platform (GMP) products.
• Excellent reporting and data visualisation skills.
• Google Analytics certification is required.
• Demonstrable ability to multitask and manage multiple projects simultaneously.
• Detail-oriented, organised, and capable of working under pressure with strict deadlines.
• Excellent communication and interpersonal skills.

Preferred Qualifications:

• Experience with Looker Studio for advanced reporting and visualisation.
• Experience in a client-facing role with the ability to manage and nurture client relationships.
• Knowledge of additional analytics tools and platforms is a plus.