Brand Marketing Manager (FMCG - Ice Cream | Perishable Food) - Chinese Speaker

About the Company

This role requires the candidate to work in Samut Prakan, Thailand.

Our client is a rapidly growing multinational FMCG company specializing in frozen and chilled food products within the dairy and dessert categories. The company has established a strong presence across Southeast Asia through an extensive distribution network, large-scale manufacturing capabilities, and robust cold-chain infrastructure, enabling the delivery of high-quality products to consumers across multiple markets.

Driven by continuous expansion, innovation, and operational excellence, the organization continues to strengthen its market position through strategic brand development, consumer-focused innovation, and integrated marketing initiatives.

About the Role

The Brand Marketing Manager will lead brand strategy, integrated marketing communications, product launches, and consumer engagement activities in Thailand. The role bridges global brand direction with local market dynamics and leads a small marketing team to deliver measurable business impact.

Responsibilities

• Develop and execute localized brand strategies, positioning initiatives, and marketing plans aligned with business objectives.
• Lead integrated marketing campaigns across digital, trade marketing, ATL, BTL, and consumer activation programs.
• Manage product launch activities from planning through execution to ensure market penetration and consumer engagement.
• Conduct market research, consumer analysis, and competitor monitoring to identify trends and growth opportunities.
• Translate consumer insights into actionable marketing initiatives to strengthen brand relevance and customer loyalty.
• Manage marketing budgets, campaign performance tracking, and ROI analysis to optimize resource allocation.
• Collaborate with sales teams on channel-specific marketing activities to drive retail sell-out performance.
• Coordinate with regional and international stakeholders for alignment between local execution and overall brand strategy.
• Prepare marketing reports, business reviews, and performance analyses for management decision-making.
• Lead, coach, and develop local marketing team members and foster a high-performance collaborative environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Management, Economics, or related discipline.
• Minimum 5 years of experience in brand marketing or marketing management within the FMCG industry, preferably in ice cream, dairy, frozen foods, or perishable consumer goods.
• Proven experience managing brand strategy, marketing campaigns, and product launches at a managerial level.
• Strong understanding of the Thailand consumer market, retail landscape, and local marketing dynamics.
• Experience in consumer research, market analysis, campaign evaluation, and marketing performance measurement.
• Capability in marketing budget management and ROI analysis; data-driven decision-making.
• Excellent communication, presentation, stakeholder management, and leadership skills.
• Willingness to travel within Thailand for market visits and campaign evaluations.
• Professional fluency in Mandarin and English, both written and spoken.