Thailand E-commerce Manager

About the Company

“Keep moving” 永不止步
ANTA was established in 1991; ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007. The mission of the Company is to bring the transcendent sports spirit into everyone’s life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands.

About the Role

We are looking for a results-driven E-commerce Manager to lead our online sales across platforms like Shopee, Lazada, and TikTok in the sport fashion retail industry. You will manage product launches, promotions, daily store operations, and collaborate with internal teams and platform partners to drive sales growth and improve customer experience. Strong analytical skills, e-commerce expertise, and excellent communication are essential for success in this fast-paced role.

Responsibilities

• Responsible for overall achievement of sales targets of the E-commerce platforms (Shopee, Lazada, TikTok, etc.).
• Coordinate with merchandising, marketing, and other internal teams to develop and manage product launches, key events, and promotions; ensure alignment with branding and global guidance.
• Supervise E-commerce stores to ensure execution of sales plans and daily operations.
• Review store performance, analyze trends and propose promotional efforts to achieve sales targets.
• Drive effective communication with platform category managers, channel managers and project contacts to secure resources for product launches and key events and maintain positive platform relationships.
• Work cross-functionally with merchandising, site merchandising, paid media, content marketing, platform leaders and external agencies to improve conversion and ROI.
• Work with internal and external platforms’ legal teams to combat illegal actions on 3rd party platforms.
• Support launching and managing new 3rd party platforms to drive continuous growth for ANTA E-Commerce.
• Undertake other duties and responsibilities as assigned by Management; maintain confidentiality of sensitive information.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum 3 to 5 years of experience in e-commerce or marketplace management (Shopee, Lazada, TikTok preferred).
• Strong understanding of e-commerce operations, profit and loss (P&L) management, and performance marketing.
• Proficient in Microsoft Excel and data analysis; experience with marketplace dashboards and analytics tools is a plus.
• Excellent communication, stakeholder management, and problem-solving skills.
• Results-driven and able to thrive in a fast-paced, high-growth environment.
• Strong English communication skills, both written and verbal.

Additional Information

• During the course of your duties there will be occasions when the nature of your work will be confidential and must not be discussed with persons who are not entitled to such information; breach may result in disciplinary action.
• Perform other duties as assigned by direct supervisor.