Advertising Expert

About the Role

In this hourly, remote contractor role, you will work as an Advertising Subject Matter Expert (SME) to review AI-generated advertising outputs and/or create expert ad copy and campaign assets, evaluating reasoning quality, strategy alignment, and step-by-step creative decision-making while providing precise written feedback. You will assess solutions for clarity, persuasion, brand fit, platform fit, and adherence to the prompt; identify issues in audience targeting logic, messaging hierarchy, offer framing, hooks/CTAs, compliance/claims risk, and creative-testing strategy; fact-check claims where needed; write high-quality explanations and model deliverables (ads, variations, briefs) that demonstrate best practices; and rate and compare multiple responses based on effectiveness, correctness, and reasoning quality. This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs.

Responsibilities

• Develop AI training content: create detailed prompts and gold-standard advertising outputs (ad copy sets, creative briefs, test plans, performance analyses) to guide AI learning.
• Optimize AI performance: evaluate and rank AI responses to improve strategic fit, persuasion, clarity, and practical applicability.
• Ensure model integrity: test AI outputs for inaccuracies, misleading claims, policy violations, and bias; validate reliability across channels and audiences.
• Assess AI and human-generated solutions for audience targeting logic, messaging hierarchy, offer framing, hooks/CTAs, platform fit, brand fit, and compliance risk.
• Fact-check claims where needed and write high-quality deliverables (ads, variations, briefs, testing roadmaps) with clear rationale; rate and compare multiple responses based on effectiveness, correctness, and reasoning quality.

Qualifications

• Bachelor’s degree or equivalent professional experience in Marketing, Communications, Business, or a related field.
• 5+ years of professional experience in advertising and/or performance marketing (agency or in-house) with hands-on campaign ownership.
• Strong command of ad fundamentals: positioning, offer strategy, messaging frameworks, hooks, CTAs, and creative iteration.
• Experience across major channels as relevant: Meta (Facebook/Instagram), Google Ads/YouTube, TikTok, LinkedIn, programmatic, and/or connected TV.
• Strong measurement instincts: CTR, CVR, CPA, ROAS, LTV, attribution limitations, and experiment design basics.
• Comfort evaluating and improving ad copy for clarity, differentiation, compliance, and platform policy fit, especially in regulated categories.
• Able to write gold-standard deliverables: ad variations, creative briefs, landing page critiques, and testing roadmaps with clear rationale.
• Minimum C1 English proficiency with excellent writing/editing skills.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Prior experience with AI data training/annotation, creative QA, editorial review, or ad policy review is strongly preferred.

Additional Information

There is no immediate project for this role; if qualified, you will be among the first experts contacted when relevant opportunities arise and will gain access to future projects through the expert network.