Marketing Executive (Owned Channel)

Role Overview

KKday is looking for a Marketing Executive to support the Thailand market's owned channels. This role will report to a CRM Team Lead to drive traffic, improve user engagement, and boost conversion for the Thailand market.

Key Responsibilities

• Localise marketing materials and content to ensure they are relevant, clear, and engaging for Thai users.
• Manage and update KKday owned-channel assets, including homepage, category pages, product pages, CRM placements, KKday Thai social media and other web and app placements.
• Liaise with HQ and BD teams to identify suitable deals based on Thailand market needs to improve conversion rate.
• Coordinate with internal teams, including owned, earned, and paid media teams, to ensure traffic exposure and campaign alignment.
• Support coupon setup for SEA and Thailand market-level campaigns, including promo code creation, checking, and tracking.
• Use AI tools to support marketing content creation as a guideline and localize to meet Thai market needs.
• Track basic campaign performance data, including traffic, clicks, CTR, conversion, coupon usage, and bookings, and share simple insights for improvement.
• Support growth marketing operations for the SEA market when needed.

Requirements

• Based in Thailand, or highly familiar with the Thailand market.
• Related background in Tourism or E-commerce (>1 year)
• Good understanding of web, in-app, CRM & SNS.
• Strong attention to detail.
• Data-driven with strong attention to detail.
• Good understanding of Thai consumer behavior, local travel trends, holidays, and promotional periods is an advantage.
• Proactive, eager to learn, and able to work independently with guidance.
• Fluent in Thai and English; Chinese is an advantage.

What You'll Gain

• Hands-on experience in Online Travel Agency, CRM and social media marketing for one of the largest travel-experience platforms in Asia.
• Advantage on working with AI and top automation systems for work efficiency.
• Collaborate and learn from each other with different markets from various countries.

Benefits Package

• MacBook and extended monitor provided for work
• Free pantry for personnel
• Special tariff for personnel when purchasing KKday products
• Company Insurance package (upon confirmation)