Senior Executive, Influencer Management

About the Role

As a Senior Executive, Influencer Management at AnyMind Thailand, you will play a pivotal role in driving impactful influencer marketing campaigns. You will be responsible for identifying, cultivating, and managing relationships with top-tier influencers and KOLs to elevate brand awareness and engagement. Your expertise in digital marketing and social media will be instrumental in crafting and executing strategies that resonate with target audiences.

Responsibilities

• Research and identify key influencers and KOLs across various digital platforms to align with client campaign objectives.
• Establish and nurture strong relationships with influencers, fostering long-term partnerships.
• Negotiate and finalize contracts, ensuring mutually beneficial agreements.
• Develop comprehensive influencer marketing strategies, including campaign objectives, target audience, and KPIs.
• Collaborate with the creative team to produce engaging content that aligns with brand guidelines.
• Oversee campaign execution, ensuring timely delivery and adherence to agreed-upon deliverables.
• Monitor campaign performance and provide regular updates to clients.
• Mentor and guide junior team members, optimize team workflows, and foster a collaborative team culture.
• Stay updated on industry trends, influencer marketing best practices, and platform updates; conduct competitive analysis and share insights and recommendations.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital advertising agencies or influencer marketing.
• Proven track record of managing successful influencer campaigns.
• Strong understanding of social media platforms and the digital marketing landscape.
• Must have knowledge of AI adaptation in the job.
• Excellent communication and interpersonal skills, strong negotiation and problem-solving abilities.
• Proactive, detail-oriented, and results-driven.
• Fluent in English and Thai.

Benefits

• Advanced AI Tools For All Positions.
• Creative office at Emporium (located at BTS Phrom Phong).
• Competitive Salary; Performance Review 2 times per year; Performance Bonus.
• Annual Paid Leave and Compassionate Leave.
• Health Insurance and Social Security.
• Discount for Fitness Gym at EmQuartier.
• Monthly Birthday Celebration; Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD).
• Opportunity to learn advanced advertising technology platforms and explore new trends in the digital market.