Audience & Messaging Specialist (APAC)

Audience & Messaging Specialist

Ready to shape how Seco connects with customers? Here, you turn deep audience insights into powerful, persona-driven messaging that inspires action and guides engagement at every stage of the journey. We’re now looking for three Audience & Messaging Leads – one based in the Americas, one in Asia, and one in Europe.

Your new team

Join our Marketing Programs team – a small, focused team that turns strategy into action for Seco’s global marketing efforts. We work closely with colleagues across insights, brand, and product areas to make sure our programs are rooted in real customer understanding and deliver meaningful value. We share ideas generously, learn from each other, and build clarity together – always with a shared commitment to making Seco’s communication sharper, smarter, and more relevant to ensure our brand is top of mind.

Your mission

As an Audience & Messaging Specialist, you build and maintain Seco’s audience segmentation and messaging frameworks – ensuring marketing programs and campaigns are built on a deep, shared understanding of our customers by defining target audiences, developing persona driven insights, and creating messaging frameworks that guide engagement across the funnel. You translate insights into clear guidance that teams across our marketing and communications ecosystem rely on. In this role, you connect regularly with Marketing Strategy & Customer Insights, Marketing Program, Communications, and Marketing Activation colleagues to keep our messaging aligned, evidence-based, and audience‑first. Here are some of the areas you work with:

• Develop and refine audience segmentation and persona frameworks that guide our marketing and communication efforts.
• Develop clear, targeted messaging platforms that align with Seco 2030 strategic goals
• Work with cross-functional teams to shape narratives, tone, and message architecture for different audiences and funnel stages.
• Create and maintain messaging frameworks rooted in real customer motivations, needs, and behaviors.
• Partner with Insights to evaluate messaging effectiveness and turn data into clear improvements.
• Support the team in feeding insights and performance learnings back into personas and message frameworks.

Location

APAC

Your profile

• 10+ years of experience in B2B audience strategy, messaging, content strategy, or brand communications helps you succeed here.
• You’re used to developing audience segmentation or personas grounded in insights.
• Familiarity with program‑led or portfolio‑based marketing models is a plus.
• Strong writing skills matter – clear, structured messaging is central to the role.
• You have experience working with data, measurement, or performance insights, especially when translating complex findings into practical guidance.
• You thrive in a role where curiosity, structure, and creativity all play a part.
• You collaborate openly, adapt quickly, and bring a thoughtful, audience‑first approach to every conversation.

How to apply

Send us your application no later than July 26, 2026. Click apply and include your resume and cover letter in English. As we aim for a fair recruitment process, we utilize assessment tools to safeguard objectivity. During this recruitment process, you’ll therefore receive an invitation via email to a personality and logic ability test. You’ll be able to see your test results immediately after the test has been completed.