Manager, Consumer Insights (Qualitative)

Job Description

• Lead the design and delivery of qualitative research projects, ensuring methodological rigor and excellence in output.
• Conduct in-depth interviews, focus groups, ethnographies, cultural immersions, and other qualitative techniques.
• Develop research frameworks, discussion guides, and analytic structures grounded in qualitative best practices.
• Synthesize insights into clear, compelling narratives that influence client decision-making.
• Serve as a primary client contact on qualitative engagements, ensuring strong relationship management and consultative partnership.
• Translate consumer insights into strategic recommendations aligned with client priorities.
• Support senior leaders in business development, proposal writing, solution design, and pitching.
• Mentor junior researchers in moderating, analysis, storytelling, and project management skills.
• Support capability building within the qualitative practice, including training, thought leadership, and best practice development.
• Contribute to growing the qualitative pipeline across SEA through partnership with commercial teams.
• Ensure research outputs meet NIQ quality standards, with disciplined project management and insightful storytelling.
• Review and refine reports, presentations, and deliverables prepared by junior team members.
• Uphold high ethical and methodological standards across all stages of research.
• Collaborate with Sales, Customer Success Consulting & Project Management, Operation and broader Qualitative Consulting teams to deliver integrated insights solutions.
• Work with regional leadership to understand market needs and proactively shape qualitative offerings

Qualifications

• Bachelor’s or Master’s degree in psychology, Sociology, Anthropology, Communications, Marketing, or related fields.
• 5–7 years of experience in qualitative research within an agency, consultancy, or client-side insights team.
• Strong hands-on expertise in moderating, ethnography, cultural insight work, or design thinking.
• Proven ability to translate qualitative insights into meaningful strategic recommendations.
• Experience managing end-to-end qualitative projects, clients, timelines, and budgets.
• Comfortable working in a fast paced, multimarket, multicultural environment.

Skills & Competencies:

• Strong moderation skills (FGDs, IDIs, ethnography).
• Deep understanding of qualitative methodologies and cultural insight frameworks.
• Exceptional storytelling, synthesis, and presentation skills.
• Strategic thinking with the ability to influence client decisions.
• Strong project management and multitasking capability.
• High collaboration and stakeholder management abilities.
• Curiosity, empathy, and a passion for understanding consumer behaviour.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)