Campaign Developer

About the Company

Digital Alchemy, A global Marketing Automation Services Provider, provides marketing services and technical support to local and global organizations. We have a network of 8 offices spanning Asia and the Americas. Our philosophy is based on the interaction of 3 transformations, 1. Our personal Transformation to learn and develop, 2. Transformation of the markets we operate in through our work, and 3. Transformation of the world that we live in through the development and support of sustainable enterprises that benefit under privileged communities and reduce the degradation of our environment.

Digital Alchemy is an inclusive and diverse employer, we do not discriminate on any basis including gender, ethnicity, religious background, sexuality and any other factors, we actively recruit for a strong and diverse workforce.

About the Role

As a Campaign Developer, you are accountable for providing consulting services to the Marketing team and assisting them in the design of campaigns to help achieve business outcomes. You will own the delivery of multi-channel data driven campaigns, provide proactive consulting & advice on best practice campaign design, based on your deep understanding of the available marketing technology capabilities and business outcomes the campaign needs to achieve. You will be the main liaison point between the Client and both internal & external technical teams to ensure there are no gaps in the end-to-end build process of data through to communications to the customer. In the eyes of the Client, you are their trusted stakeholder whom they can rely on to ensure campaigns are delivered on time, on target continuously helping to drive incremental value to the Client’s business.

Responsibilities

• Ensure best practice campaign design, build, QA & execution on time and as per campaign brief.
• Provide guidance/consulting on improvements for new & existing campaigns.
• Socialize new technical capability to marketing and suggest applications to campaigns to drive higher results.
• Take ownership of communications between analytics, data, channel, and other technical teams to ensure accurate, timely campaign builds.
• Operate consultatively and strategically across campaign design, briefing, optimization, and experimentation.
• Prioritize multiple tasks to deliver business-critical outcomes and work in an agile manner to meet marketing needs.
• Analyze client data, current campaigns, and insights to identify opportunities and additional value-adding projects.
• Keep up to date on new technologies, industry trends and innovations to provide informed recommendations.

Qualifications

• 2+ years’ experience building & delivering data driven marketing campaigns across multiple channels.
• Experience using SQL to perform data analysis & identify customers using relational databases; understanding of Big Data systems is beneficial.
• Hands-on experience with at least one Enterprise Marketing platform (e.g., Braze, Adobe Experience Platform, Adobe Campaign, Salesforce Marketing Cloud, Pardot, SAS, HCL Unica, Oracle Eloqua or similar).
• Experience in multi-platform environments requiring orchestration of data across systems is a plus.
• Understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns and ad-hoc tactical campaigns is a plus.
• Understanding of customer-centric marketing concepts and optimizing campaign-channel mix based on customer centricity.
• Background in managing multiple key projects or consultative work with a track record of delivering success for clients or agencies.
• Pragmatic problem solver, able to work independently and collaboratively with minimal supervision, and excellent written and oral communication skills.