Marketing Operations Manager

About the Company

At Yum! Restaurants International (Thailand) Co., Ltd., we are seeking a talented and strategic Marketing Operations Manager to join our dynamic team in the KFC MARKETING department. In this role, you will be responsible for maximizing the potential of our resources and driving the execution of our strategic growth agenda. Your expertise will be instrumental in identifying and developing projects that align with our OKR and "Strategy in Action" programs, ensuring we stay ahead of the curve in the highly competitive restaurant industry.

Responsibilities

• Marketing Operations
  • Detailed program and project management of the marketing calendar of business unit.
  • Act as a thought partner in the development of the strategy as a member of the Marketing ELT.
  • Lead the end to end commercialisation agenda to ensure cross-functional collaboration and deliver Marketing innovation objectives through aligned readiness.
  • Create structure (routines, templates, cadence) for constructive progress tracking and reporting to enable a consistent way of working and accountability.
  • Work with Marketing and cross-functional stakeholders to develop an 18-24 month Marketing calendar.
  • Develop & maintain detailed project management approach and tracking to enable successful execution of innovations and LTOs through robust action plans.
  • Support the team with daily/weekly challenges that put the Marketing Calendar at risk.
  • Ensure feedback to Marketing and relevant stakeholders on NPC (New Product Council) take-outs and ensure all resources (local/regional) are mobilised to enable project success.
  • Communicate risk and opportunity areas cross-functionally and provide BCPs to mitigate any risks.
  • Actively seek and explore ways with the cross-functional team to improve our ability to support product change timelines efficiently.
• Optimise Business Process
  • Lead the regular innovation pipeline decision-making forum through a stage-gate process with a consistent cadence and outputs directing the Marketing Calendar.
  • Manage project planning, coordination and execution, and investigate ways to improve the process to enable faster speed to market.
  • Identify required governance to enable the required business processes.
  • Lead the OKR forums including LT review, guiding conversation to ensure decision-making and progressive action to enable growth.
  • Identify opportunities for improvement on all business processes and capability to enable effective decision making.

Qualifications

• Leadership Competencies
  • Relationship building
  • Influencing
  • Collaboration
  • Strategic thinking
• Technical Competencies
  • Project and Program Management
  • Diplomacy & negotiation
  • Demand & supply management experience
  • Product development / Sourcing / Procurement experience
• Related Experience Requirements / Qualifications
  • Min 6 - 8 Years’ experience in roles involved with program and process management.
  • Involvement in an operational & integrated business planning and execution.
  • Exposure to innovation and marketing stage gate models advantageous.
  • Cross functional experience.
  • Experience in program and project management.
  • Preferably experience in food manufacturing or retailing busines

Additional Information

• Reporting to the Associate Director - Marketing, this person will work closely with Business Leadership Teams, Marketing SLT, cross-functional teams in Marketing (Calendar, Consumer Insights, Brand Communication), Operations, Supply Chain and Finance, franchise partners (QSA, CRG and RD), and appointed vendors/suppliers to support our marketing as the brand standard guideline.

Benefits

• KFC Asia is an equal opportunity employer with an inclusive culture that let’s your ORIGINALity shine and provides a flexible working environment, great benefits and colleagues to support you along the way.