Brand Manager/Senior Brand Manager (Cosmetics & Skincare)

About the Company

Brand Manager / Senior Brand Manager (Cosmetics & Skincare) at I.C.C. International PCL. Location: Bangkok (Rama 3), Thailand (on-site). I.C.C. International PCL. is a retail and FMCG company representing a portfolio of premium brands with 61+ years in the market.

Responsibilities

• Lead overall brand strategy and business development for owned cosmetic brands to ensure sustainable growth and market positioning in Thailand.
• Develop annual business plan, sales targets, and commercialization roadmap covering product assortment, pricing strategy, online distribution, and offline expansion planning.
• Manage finished-goods business model including sourcing coordination, product selection, pricing structure, and margin control.
• Drive online-first strategy across E-Commerce, Marketplace, Social Commerce, and Digital channels to build brand awareness and revenue.
• Monitor brand-level P&L including revenue, gross margin, inventory value, marketing spending, and operating costs.
• Analyze sales performance, sell-through, inventory turnover, and market trends to support strategic decisions.
• Lead product launch planning, promotion calendar, and campaign execution with Marketing, E‑Commerce, and Merchandise teams.
• Coordinate with suppliers, manufacturers, and partners to ensure product readiness, quality, and delivery timelines.
• Work with Merchandise and Supply Chain to ensure product availability and correct inventory levels.
• Prepare business performance reports, sales analysis, and strategic recommendations for Brand Director and management.
• Act as key contact point between suppliers, internal teams, and commercial partners; identify new product categories, channels, and partnerships.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Cosmetic Science, or related field.
• 8–12 years experience in brand management, product management, or commercial roles within cosmetics, beauty, FMCG, or consumer goods.
• Experience managing owned brands or developing new brands is highly preferred.
• Experience working with OEM/supplier/manufacturer/partner production is an advantage.
• Strong experience in E‑Commerce, online marketplace, or digital-driven business is strongly preferred.
• Strong understanding of product assortment planning, pricing strategy, margin structure, and inventory management.
• Strong analytical capability with ability to interpret sales data, financial results, and market trends; experience managing brand P&L preferred.
• Strong communication and stakeholder management skills; strategic mindset, commercial thinking, and strong execution capability.
• Fluent in Thai and English.

Benefits

• Be part of an established organisation with a long-standing and trusted brand heritage.
• Work alongside passionate teams in a dynamic, fast-paced industry.
• Strong career development opportunities and a competitive compensation package.

Additional Information

• Only shortlisted candidates will be contacted by HR.