Marketing Manager

About the Role

iQIYI Thailand is looking for a highly organized and creative Senior Marketing Manager to lead integrated marketing communications, PR coordination, KOL management, and campaign execution across entertainment and content marketing initiatives.

Responsibilities

• Develop integrated marketing communication plans for content launches, including strategy, target audience, communication channels, timeline, budget allocation, and competitive landscape analysis.
• Drive digital-first marketing strategies while ensuring through-the-line communication across online, offline, PR, media, and on-ground activations; ensure brand consistency across all touchpoints.
• Monitor campaign performance, audience insights, and analytics to evaluate effectiveness; prepare post-campaign reports, key learnings, and strategic recommendations for internal stakeholders and Head of Marketing & PR.
• Review and proofread marketing materials, press releases, and creative assets; manage and organize brand assets for internal teams and external partners.
• Coordinate out-of-home (OOH) media execution, including booking, artwork delivery, and performance reporting.
• Collaborate with influencer/KOL agencies to identify suitable creators; prepare comprehensive KOL briefs and monitor influencer performance and campaign effectiveness.
• Serve as main point of contact for PR agencies and media partners; coordinate PR plans, press materials, media communications, and prepare regular PR updates and campaign reports.
• Assist in organizing press events, launch activities, promotional appearances, and support artist/talent promotional activities through PR and marketing initiatives.
• Coordinate with internal teams, vendors, media partners, event venues, award organizers, and content partners to support marketing campaigns and activations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related fields.
• 5+ years of experience in marketing communications, PR, entertainment marketing, or related industries.
• Strong understanding of digital marketing, social media trends, and integrated marketing communications.
• Strong analytical and project management skills with ability to interpret campaign performance and audience insights.
• Excellent communication and presentation abilities; experience managing KOL/influencer campaigns and PR agencies.
• Detail-oriented with strong proofreading and organizational skills; ability to manage multiple projects in a fast-paced environment.
• Proficiency in Microsoft Office and presentation tools.
• Experience in entertainment, streaming, media, or digital platforms is a plus.

Benefits

• Quarterly Performance Bonus (paid quarterly).
• Flexible working hours (no clock-in / clock-out), Monday–Friday.
• Annual leave: 12 days per year; Public holidays (2026): 22 days.
• Comprehensive Health Insurance, Life Insurance Coverage, Dental Benefits.

Additional Information

• Employment type: Full-time, onsite.
• Working Location: AIA Capital Center, Bangkok (MRT Thailand Cultural Centre MRT Station).