Corporate Communications Executive

About the Role

Corporate Communications Executive at MR DIY Thailand responsible for brand and corporate positioning, public relations, internal communications, CSR communications, and monitoring insights and trends to support business objectives and reputation management.

Responsibilities

• Act as a brand custodian for MR. DIY to ensure accurate, consistent, and positive profiling at all times.
• Build and maintain strong partnerships with internal and external stakeholders, including agencies, media, government bodies, and industry associations.
• Promote and nurture best practices in corporate communications across MR DIY Thailand.
• Support the development and execution of annual PR plans aligned with business objectives and reputation needs.
• Work closely with and guide PR and related agencies to plan, develop, and execute PR campaigns while ensuring the quality of all content and deliverables.
• Ensure all corporate communications materials (including websites, press releases, emailers, events branding, collateral, and other tools) comply with brand standards, brand messaging and brand visual identity guidelines.
• Serve as the primary corporate point of contact for media queries and engagements.
• Monitor news, media, and social media to identify potential risks/issues affecting the MR DIY brand and recommend proactive mitigation actions.
• Develop and monitor a communications-focused crisis response plan.
• Execute additional communications initiatives to strengthen internal and external stakeholder engagement, including employee communications.
• Support annual CSR campaigns to amplify CSR efforts internally and externally and ensure CSR messaging is aligned with MR DIY’s brand values and communication strategy.
• Monitor and analyse political, social, economic, and lifestyle trends and translate insights into relevant PR angles and communication ideas to maximise brand exposure and relevance.
• Perform other tasks assigned in addition to routine tasks.

Qualifications

• Bachelor’s Degree in Mass Communications, Public Relations, Corporate Communications, Marketing, or related fields.
• 1–3 years of experience in Public Relations, Media Management, or related fields, preferably within retail or FMCG companies.
• Highly proficient in Thai and English, with excellent spoken and written communication skills.
• Strong business acumen with a clear understanding of how communications support business objectives.
• Creative, innovative, and proactive in bringing fresh ideas to keep MR DIY brands engaging and relevant.
• Independent, driven, and able to perform in a fast-paced environment while being a strong team player.
• Strong leadership skills with proven ability to guide internal team members and agency partners.
• Strong decision-making ability and calm mindset during crisis situations.
• Passion for community support / CSR involvement is an advantage (including volunteer or outreach experience).