Asset Monetization (Shopee)

About the Role

• Lead end-to-end management of Super Brand Day (SBD) campaigns, including planning, slot allocation, asset and budget management, performance monitoring, and post-campaign evaluation
• Develop and execute data-driven strategies by conducting in-depth campaign analysis to generate insights, improve performance, and provide actionable recommendations
• Deliver regular, comprehensive updates to management for informed decision-making
• Collaborate cross-functionally with Marketing, Asset Owners, Cluster and Business Intelligence teams to co-create and optimize campaign packages and visibility strategies that maximize brand impact and ROI
• Drive improvement across campaign execution and strategy by leveraging performance data, market trends, and stakeholder feedback to enhance SBD campaign

Qualifications

• 3-6 years of work experience in consulting, entrepreneurship, or business development
• Driven and motivated, able to work in a fast-paced environment
• Strong analytical ability to synthesize and evaluate key problems
• Superb business acumen with a desire to manage your own business
• Strong logical thinking and problem-solving skills at all times
• Good communication and presentation skills, both speaking and written in Thai and English
• Ability to work independently to carry out an action plan throughout the project
• Experience in campaign or package management is a plus