Regional Sales Manager

About the Role

To ensure the execute of the sales plan for the region and achieve the sales volume, market share, net revenue, market execution and customer service objectives through effective leadership and coaching the sales team in traditional trade channel

Responsibilities

• Deliver business performance and region market share as per AOP and cascade region AOP to team
• Lead and manage frontline in the responsible region and provide ongoing coaching to Distributor Executives to ensure they are equipped, trained and motivated
• Control and monitor distributor ROI, subsidy and incentive budgets and review distributor and route performance KPIs through the AS&D Sup.
• Conduct quarterly business reviews with AS&D and develop JBP with distributors
• Provide weekly forecast for the responsible region
• Ensure customer compliance with PepsiCo policy and follow required processes
• Work with frontline to identify capability gaps and agree action plans with GTM manager
• Develop and maintain strong relationships with distributors and key account customer (TookDee) to achieve business goals, including customer planning and key account management

Qualifications

• Bachelor’s Degree required
• Minimum 8 years' experience in sales, especially in Traditional Trade, with management-level experience
• Business background in Modern Trade channel is a plus
• Experience selling in FMCG business and experience working in Traditional Trade
• Experience in distributor management and key account management with strong customer planning skills
• Strong leadership, interpersonal, communication and presentation skills
• Strong problem solving, strategic business thinking, analytical skills, project management and time management skills
• Strong at change management and entrepreneurial mind-set with a can-do attitude
• Good interpersonal and communication skills in Thai and English; good command of written and spoken English
• Computer literate