Social Media Officer

About the Role

Organization - Grand Hyatt Erawan Bangkok

The Social Media Coordinator will play a pivotal role in driving brand awareness and engagement for Grand Hyatt Erawan Bangkok. This position will be responsible for developing and executing comprehensive social media strategies, creating engaging content, managing community interactions, and analyzing performance metrics.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the hotel's overall marketing goals.
• Oversee all social media accounts, including responding to comments, engaging with followers, and monitoring performance.
• Create, curate and schedule engaging content (text, images, videos) tailored to each platform.
• Research industry-related trends and stay up-to-date with platform changes to identify opportunities for growth.
• Collaborate with marketing communications and digital marketing teams to develop and implement campaigns that drive brand awareness and bookings.
• Manage community interactions: monitor and respond to comments, messages, and reviews on social channels.
• Track and analyze key performance indicators (KPIs) to measure campaign effectiveness and adjust strategies as needed.
• Establish relationships with key influencers (KOLs) and coordinate promotional activities.
• Work cross-functionally to identify, evaluate and execute innovative ideas and training for improved results.

Qualifications

• Experience in social media management across multiple platforms (Facebook, Instagram, TikTok).
• Strong skills in content creation, photography, videography, and editing tools.
• Ability to create engaging content that aligns with the brand’s voice and tone.
• Familiarity with content planning tools and analytics to track and improve performance.
• Knowledge of social media trends and industry best practices.