Senior Analyst, Performance Marketing

About the Role

We are seeking a highly analytical Senior Performance Analyst to grow our online presence and drive bookings for both our Hotel and Car Rental Performance Marketing channels. This is a hands-on, executional role that transforms complex data into actionable insights and works closely with various teams to fuel business growth with a strong emphasis on operational excellence and robust data manipulation.

Responsibilities

• Lead dashboarding initiatives, build and maintain data pipelines, and ensure data accuracy and availability.
• Monitor dashboard usage and drive ongoing technical and visual optimizations to effectively represent data stories.
• Handle analysis requests and produce conclusive, insightful, and actionable recommendations that link data to business decisions.
• Generate comprehensive performance reports and communicate impact to stakeholders.
• Own daily operations for assigned MSE (Metasearch Engine) channels, oversee campaign execution and continuous optimization to ensure optimal ROI.
• Dedicate time to data exploration and learning, staying current with analytics and industry trends to refine strategies.

Qualifications

• Bachelor's degree in a quantitative field such as Mathematics, Business Analytics, Data Science, Computer Science, or related disciplines.
• 3–5 years of experience in an analytical role with a strong executional focus.
• Proven expertise in manipulating, analyzing, and deriving insights from large, complex datasets, and experience building/managing BI dashboards.
• Strong technical proficiency in Python (or other scripting languages) and SQL for querying, manipulation, and automation.
• Excellent command of English (written and verbal). Proficiency in Mandarin is required.
• Highly analytical, intellectually curious, and data-driven. Prior experience with Metasearch platforms is a strong plus.