Cluster Social Media Manager

Key Responsibilities

Content & Social Media (35%)

• Plan, coordinate and manage monthly social media content for all three resorts.
• Develop content concepts, key messages, campaign priorities, resort updates and content requirements in line with the overall marketing direction.
• Manage and maintain the monthly content calendar in coordination with internal stakeholders.
• Write, edit and review captions, stories, reels and social media content prior to final approval by the Director / Assistant Director of Marketing Communications.
• Manage day-to-day social media posting across all platforms.
• Monitor comments, direct messages, tags, user-generated content and guest mentions across social media platforms.
• Lead community engagement and ensure timely, appropriate responses in line with brand standards.
• Create light in-house content when required, including captions, stories, short-form videos and simple visual content to support daily social media needs.
• Coordinate content across resort experiences, wellness, culinary, partnerships, events and destination storytelling.
• Support influencer collaborations, media visits, content shoots and brand campaigns.

Content Production & External Partner Coordination (35%)

• Create original content including captions, short-form videos, stories and visual assets to support social media, campaigns and digital platforms.
• Coordinate content shoot schedules with photographers, videographers and property teams.
• Prepare content requirements, shot lists, briefing notes and schedules for content production.
• Support on-property content shoots, media opportunities and campaign-related activities.
• Work with professional content creators to ensure all content reflects the resorts’ positioning, key messages and luxury brand standards.
• Assist with media and KOL stay arrangements, including coordination with reservations, front office, F&B, spa and operations teams.
• Support brand collaborations, PR initiatives, events and community-focused activations that enhance brand awareness and guest engagement.

Creative Asset Coordination (15%)

• Coordinate with the Graphic Designer and external creative partners to ensure timely delivery of campaign assets.
• Support the adaptation of existing creative materials into different formats and sizes for social media, website, email marketing and digital placements.
• Track usage, versioning and filing of creative materials across campaigns and platforms.
• Maintain the image library, video library and social media content bank.
• Ensure all creative assets follow brand guidelines and maintain a consistent visual identity across all channels

Brand & Marketing Support (15%)

• Support the execution of brand, marketing and communications initiatives across all three resorts.
• Coordinate marketing campaigns, launches, partnerships, promotions and resort activations in collaboration with internal teams and external partners.
• Collect updates and information from rooms, F&B, spa, wellness, events and operations teams to support marketing and content planning.
• Ensure all guest-facing communications are accurate, brand-aligned and consistent across all channels.
• Collaborate with resort operations and corporate teams to align marketing activities with business priorities and guest experience objectives.
• Support project coordination, timelines, budget tracking and campaign execution across multiple initiatives.