Associate Key Account Manager - Thailand

About the Company

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

JOB SUMMARY

The Key Account Manager – CVS Channel Thailand is responsible for growing BIC's business within the Convenience Store channel across Thailand. The role owns the commercial relationship with assigned CVS customers, leading business reviews, Joint Business Plans, commercial negotiations and promotional activities. Working closely with distributors as logistics and execution partners, the KAM drives sales growth, distribution expansion, market share gains and profitable customer development while ensuring excellent in-market execution.

RESPONSIBILITIES

• Develop and manage relationships with assigned CVS customers.
• Lead customer negotiations, Joint Business Plans (JBPs) and business reviews.
• Secure listings, assortment expansion and distribution growth.
• Deliver sales, profitability and market share objectives.
• Execute promotional plans and maximize return on investments.
• Identify growth opportunities through category, pricing and customer analysis.
• Align distributors with customer plans and priorities.
• Ensure execution excellence, product availability and visibility compliance.
• Monitor customer performance and drive corrective actions when required.
• Provide accurate forecasts and business updates.
• Work closely with Marketing, Supply Chain, Finance and Customer Service teams.

Key Performance Indicators / Key Figures

• Net Sales Growth vs Budget
• Sell-Out Growth
• Market Share Growth
• JBP Achievement
• New Listings & Assortment Expansion
• Distribution Growth
• Promotional Compliance
• Availability of Priority SKUs
• New Product Launch Success
• Customer Profitability
• Trade Investment ROI
• Forecast Accuracy

Previous / Professional Experience:

Required

• Minimum 5–8 years of FMCG sales or Key Account Management experience.
• Proven experience managing Modern Trade and/or Convenience Store customers.
• Strong track record in commercial negotiations and customer development.
• Experience working with distributor-led business models.
• Demonstrated success in delivering sales growth and profitability targets.

Desired

• Experience managing CVS accounts in Thailand.
• Experience with 7-Eleven, Lotus's Go Fresh, Mini Big C, CJ More, FamilyMart, Lawson or similar customers.
• Experience in Fast-Moving Consumer Goods categories.
• Exposure to Category Management and Revenue Growth Management initiatives.

Education & Additional Requirements:

Education

• Bachelor's Degree in Business Administration, Marketing, Economics, Sales or a related discipline.
• MBA or postgraduate qualification is an advantage.

Additional Requirements

• Based in Bangkok, Thailand.
• Willingness to travel regularly across Thailand.
• Strong analytical, communication and presentation skills.
• Proficiency in Microsoft Office applications.
• Experience working within multicultural and cross-functional environments.