Senior Marketing Officer

Job Summary

We are seeking a strategic and data-driven Senior Digital Media Planning & Buying Specialist to lead the execution of high-impact digital campaigns across multiple platforms. This role is ideal for someone with deep expertise in media planning, performance optimization, and analytics, who thrives in a fast-paced, results-oriented environment.

Job Description

• Plan, execute, and optimize end-to-end processes across digital platforms (Google, Facebook, X, Tiktok, Programmatic) to drive campaign performance.
• Monitor campaign progress to ensure effective budget utilization and achievement of KPIs.
• Implement and manage conversion tracking to capture the complete customer journey, from first touch to final conversion.
• Generate and present performance reports with insights and recommendations to improve future campaigns.