Head of User Operations (Thailand)

About the Role

Lead and develop User Operations for CHAGEE Thailand, aligning O2O and DTC initiatives with company goals to drive growth, efficiency, retention and a consistent customer experience.

Responsibilities

• Develop and lead the overall User Operations strategy, aligning O2O and DTC initiatives with broader company goals.
• Translate customer and market insights into operational strategies that drive growth, efficiency, and retention.
• Supervise and mentor the O2O Manager and DTC Manager, ensuring operational targets, KPIs, and quality standards are met.
• Foster synergy between O2O and DTC functions to deliver a unified and consistent customer experience.
• Champion customer-centric thinking across all operations to ensure a frictionless, responsive, and personalized user experience across touchpoints.
• Implement frameworks for continuous feedback, improvement, and customer satisfaction.
• Streamline and optimize end-to-end processes within O2O and DTC operations to improve efficiency, reduce cost, and enhance service quality.
• Set and monitor KPIs across teams, using data-driven insights for decision-making.
• Collaborate with Marketing, IT, Product, Store Operations, and Supply Chain to ensure operational alignment and drive initiatives forward.
• Act as a central bridge between strategic planning and on-ground execution.
• Leverage technology and data analytics to identify trends, improve operations, and guide strategic direction.
• Oversee the integration and scaling of digital tools that support O2O and DTC initiatives.
• Build, manage, and inspire a high-performing User Ops team, encouraging innovation, accountability, and continuous improvement.
• Stay informed on industry trends, customer expectations, and competitive benchmarks.
• Ensure all user operations comply with relevant legal and regulatory requirements.

Qualifications

• Minimum 7–10 years of experience in operations, customer experience, or eCommerce/digital roles, preferably within F&B, retail, or tech-driven environments.
• Proven track record in managing cross-functional teams and implementing scalable customer experience strategies.
• Strong analytical and strategic thinking skills; experience with data analytics platforms is a plus.
• Excellent leadership, communication, and organizational abilities.
• Hands-on experience with digital platforms, delivery operations, and DTC models.
• Bachelor's degree in Business, Operations, or a related field (Master’s degree is a plus).
• Fluent in Thai and English.