Brand Manager

About the Role

As a Product Brand Management Manager, you will be responsible for select Core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead the development of annual market activation planning focused on 3-year growth drivers, working with a brand centric cross-functional team
• Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items
• Manage brand equity through successful deployment and localization of global toolkits
• Execute global innovation vision board
• Manage agency and cross-functional relationships at local level to deliver breakthrough results
• Drive superior execution of programs and plans to bring the brand strategies to life, including for example media, creative development, digital programs
• Collaborate with the sales team to drive strong customer engagement and more than fair share in-store support

Qualifications

Basic Qualifications:

• Bachelor’s degree
• 3 or more years of brand marketing or commercial management experience
• Experience delivering insights-based consumer communications delivering brand share growth
• Experience working in a fast paced, entrepreneurial environment

Preferred Qualifications:

• Master’s degree
• Ability to collaborate with global teams and deliver results in a matrix organization
• Strong financial capabilities and business acumen
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands
• Experience in FMCG / Consumer Health Care / OTC environment preferred

Why Haleon?

Our Win as One Framework is a simple, stretching definition of our future direction. It includes our purpose, ambitions, strategic drivers, and behaviours that will enable us to Win as One. This framework guides our decision-making, strategy, and culture. The successful candidate will demonstrate the following capabilities:

• Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
• Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
• Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
• Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing myself and others.

Code of Conduct as a Leader within Haleon

As a manager, you have an important responsibility to ensure that this Code is applied correctly and to promote an ethical culture.

• Be the role model that brings our Code to life, by always acting with the highest ethical standards.
• Ensure your team, especially new members, are familiar with our Code and the Ethics & Compliance contact, in your market.
• Maintain an environment of trust that allows all to Speak Up, reinforcing the guarantee of anonymity and non-retaliation.
• Listen to your team and promptly raise any compliance concerns you become aware of.
• Make any necessary corrective and preventive decisions, in a timely manner.
• Recognize those in your team who display ethical behavior; share examples of good ethical decision-making, so all understand how we expect them to act.
• Provide timely support into any company investigation of potential wrongdoing.