Marketing Executive - Integrated Media

Job Summary

Support brand growth by leading project & brand activities including budget to achieve brand KPI

Job Description:

• Establish a holistic understanding of consumers and category related trends, together with consumer market insight and R&D, in developing the right insight for innovation and identify growth opportunities for the brand.
• Manage innovation projects to ensure delivery of outstanding, insightful and differentiated innovation products. Ensure they are aligned to company category strategy, brand DNA and brand vision plan.
• Identify communications channels that adhere to consumer media behavior and help to deliver on objective for brand.
• Work closely with Brand Building team to ensure good team alignment and deployment of mixes in each campaigns/product
• Assist in monitoring budget spend and key marketing KPIs

Qualification:

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!