Executive - Marketing

Overview

Minor Lifestyle is one of Thailand's leading lifestyle retail and distribution companies, with more than 200 points of sale nationwide. We represent a carefully curated portfolio of internationally recognized brands across fashion, home and lifestyle - including Anello, Charles & Keith, Sunnies, Crash Baggage, Zwilling J.A. Henckels, Villeroy & Boch, Joseph Joseph and Minor Smart Kids.
We're also expanding into new territory. Through a joint venture with Pop Mart - the globally renowned collectible toy and art figure brand - Minor Lifestyle is growing beyond traditional retail into the collectibles and entertainment space, connecting consumers with the products and brands that define contemporary culture.
For people who are passionate about retail, brands and the ever-evolving world of lifestyle, Minor Lifestyle offers a stimulating environment where trends meet commerce and where the business is genuinely committed to staying ahead of both.

The Marketing Executive will be responsible for executing marketing initiatives for anello and another new premium brand, across both online and offline channels. This role requires a highly organized, creative individual with a strong sense of fashion and brand aesthetics, as well as hands-on experience in KOL/influencer coordination, artwork briefing, and promotional campaign execution.

Key Responsibilities

• Support and execute marketing campaigns across digital platforms, offline platforms, retail stores (Free Standing &shop in shop) and events
• Coordinate with internal teams and external agencies to ensure smooth campaign rollout
• Assist in new collection launches, seasonal campaigns, and promotional activities
• Ensure consistent brand messaging and visual identity across all touchpoints
• Identify, Initiate, coordinate, and manage relationships with KOLs, influencers, and content creators
• Support campaign seeding, briefing, and content follow-up
• Monitor and evaluate KOL performance and campaign effectiveness
• Stay updated on influencer trends, especially within fashion and lifestyle segments
• Prepare clear and effective artwork briefs (AW briefs) for graphic designers
• Collaborate with graphic designers & visual merchandiser to ensure outputs align with brand direction
• Review and provide feedback on marketing materials including social content, visuals, and in-store assets
• Maintain strong attention to detail in visual storytelling and brand aesthetics
• Assist in developing promotion mechanics (e.g., discounts, bundles, GWP, collaborations) aligned with campaign objectives
• Coordinate execution across channels including e-commerce, social media, and department stores
• Coordinate with internal & external team to ensure that all promotions operate and execute effectively
• Ensure all promotional materials and communications are accurate and timely
• Support day-to-day management of social media platforms and content calendars
• Coordinate content creation and posting schedules
• Monitor engagement and provide insights for improvement
• Stay up to date with fashion trends, consumer behavior, and competitor activities
• Bring fresh, creative ideas to campaigns and content development

Qualifications

• Bachelor’s degree in marketing, Communications, Fashion, or related field
• 2-4 years of experience in marketing, preferably in fashion, retail, or lifestyle brands
• Experience working with KOLs/influencers and campaign execution is a plus
• Understanding of creative processes and artwork briefing
• Familiarity with digital marketing and social media platforms