Regional Director of Digital Marketing

About the Company

Laguna Phuket is seeking a Regional Director of Digital Marketing based in Bangkok, Thailand.

Responsibilities

• Lead regional or multi-property digital marketing strategies across multiple markets and brands.
• Manage hotel digital ecosystem, including brand.com, SEO/SEM, paid media, social media, CRM, email marketing, content, and digital distribution.
• Drive direct bookings, revenue, conversion, traffic, and ROI through data-driven digital marketing initiatives.
• Understand hotel digital performance KPIs: website traffic, conversion rate, ROAS, CAC, direct revenue contribution, booking engine performance, and channel mix.
• Work with Google Analytics/GA4, Google Ads, Meta, SEO tools, CRM platforms, CMS, and hotel booking engines.
• Stay updated on digital marketing trends and emerging technologies, including AI, personalization, marketing automation, and customer journey optimization.
• Manage digital agencies and external partners.
• Collaborate effectively with Regional Sales & Marketing, Revenue Management, Brand, E-commerce, IT, and hotel-level teams.
• Lead and develop regional and property-level digital teams.
• Manage regional digital marketing budgets and demonstrate clear business impact and ROI.
• Translate data and insights into actionable commercial strategies.
• Travel across the region when necessary.

Qualifications

• 5+ years of experience in digital marketing, performance marketing, or digital strategy, preferably within the luxury hospitality, travel, or lifestyle industry.
• Fluency in English with excellent written and verbal communication skills; additional Asian language skills would be an advantage.

Position Specific Skills

• Digital Marketing Strategy & Planning – Develop and execute integrated regional digital strategies aligned with business, brand, and commercial objectives.
• Hotel Direct Booking – Strong understanding of hotel booking engines, brand.com performance, conversion optimization, and direct revenue generation.
• Performance Marketing – Expertise in managing and optimizing paid search, paid social, display, metasearch, and other digital acquisition channels.
• SEO & SEM – Strong knowledge of search engine optimization and paid search strategies to drive qualified traffic and revenue.
• Digital Analytics & Data Interpretation – Analyze GA4, campaign performance, website analytics, and customer data to identify opportunities and make data-driven decisions.
• Conversion Rate Optimization (CRO) – Identify customer journey and website optimization opportunities to improve conversion and direct bookings.
• CRM & Customer Engagement – Knowledge of CRM, email marketing, segmentation, personalization, and marketing automation to drive repeat business and customer lifetime value.
• Digital Content & Social Media – Strong understanding of content strategy and social media marketing, with the ability to ensure consistent brand positioning across channels.
• Revenue & Commercial Acumen – Connect digital marketing activities with room revenue, ADR, occupancy, ROAS, and overall hotel profitability.
• Budget & ROI Management – Manage regional digital marketing budgets and optimize investment based on measurable business results.
• Multi-Brand & Multi-Market Management – Manage digital strategies across different brands, hotels, destinations, and customer segments.
• Stakeholder Management – Strong collaboration skills across Regional Sales & Marketing, Revenue Management, Brand, E-commerce, IT, and hotel teams.
• Leadership & Team Development – Lead, coach, and develop digital marketing teams and drive accountability across properties.
• Agency & Partner Management – Strong skills in managing digital agencies, technology partners, and third-party platforms.
• Project & Change Management – Lead regional digital transformation projects and implement new technologies and processes.
• Innovation & Emerging Technology – Strong awareness of AI, personalization, automation, and emerging digital trends relevant to hospitality.