Senior Brand Manager - Thailand Home Care (Breeze)

Job Summary

We are seeking an experienced and dynamic Senior Brand Manager for our Home Care category in Thailand, specifically focusing on the iconic Breeze brand. This role is responsible for driving brand growth, market share, and profitability through strategic brand planning, innovation, and effective marketing execution.

Job Responsibilities

• Develop and execute comprehensive brand strategies and marketing plans for the Breeze brand in the Thai market, aligned with global brand guidelines and local consumer insights.
• Lead the innovation pipeline for Breeze, identifying new product development opportunities, managing product launches, and ensuring timely market entry.
• Manage the brand's P&L, including budget allocation, forecasting, and performance monitoring to achieve financial targets.
• Conduct in-depth market analysis, consumer research, and competitive intelligence to identify trends, opportunities, and threats.
• Collaborate cross-functionally with R&D, Supply Chain, Sales, Finance, and Media teams to ensure seamless execution of brand initiatives.
• Develop and implement integrated marketing communication campaigns across various channels (ATL, BTL, digital) to build brand awareness, engagement, and preference.
• Monitor and analyze brand performance metrics, provide regular reports, and recommend corrective actions to optimize results.
• Manage relationships with external agencies (advertising, media, research) to ensure high-quality output and effective collaboration.
• Mentor and develop junior marketing team members, fostering a culture of high performance and continuous learning.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
• Minimum of 7-10 years of experience in brand management, with at least 3-5 years in a senior brand management role within the FMCG industry.
• Proven track record of successfully launching and growing brands, particularly within the Home Care or personal care categories.
• Strong understanding of the Thai market, consumer behavior, and competitive landscape.
• Demonstrated expertise in strategic brand planning, innovation, and integrated marketing communications.
• Excellent analytical skills with the ability to interpret data, identify insights, and make data-driven decisions.
• Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Strong leadership capabilities with experience in managing cross-functional teams and external partners.
• Fluency in both English and Thai (written and spoken) is essential.