Marketing Engagement Lead

Purpose of the role:

• Own the local customer engagement strategy for assigned brand(s).
• Translate Takeda’s central brand strategy and modular content into a locally executable plan.
• Design the customer journey, orchestrate omnichannel engagement, and manage local investment.
• Deliver better patient outcomes and business results — shifting from bespoke local assets to insight-led engagement.
• Ultimately, the role is responsible for local brand performance — market competitiveness and financial results — anchored in Takeda's values of Patient, Trust, Reputation and Business.

Responsibilities:

1. Lead end-to-end consumer campaigns
   • Lead end-to-end consumer awareness and vaccination campaigns across digital, social media, point-of-care, events, and partnerships.
   • Translate consumer insights into innovative campaigns that drive awareness and preventive health behaviors.
   • Build and manage partnerships with healthcare institutions, agencies, digital partners, insurers, and external stakeholders.
   • Develop media strategies and optimize campaign performance through data-driven decision-making.
   • Track campaign KPIs, generate actionable insights, and continuously improve future activation programs
2. Develop strategic campaign plans
   • Analyze consumer insights, epidemiology trends, and market landscape.
   • Define target audiences, key messages, and campaign approach to motivate preventive action.
   • Translate strategy into practical, executable plans aligned with internal stakeholders and approvers.
3. Partnership & stakeholder management
   • Build and maintain strong relationships with hospitals, external agencies, digital partners, insurance partners, and internal cross-functional teams.
   • Provide key initiatives and recommendations across all channels to ensure a holistic execution of omnichannel engagement.
   • Ensure alignment with approvers, internal guidelines, and rules & regulations for smooth and compliant campaign delivery.
4. Media planning & optimization
   • Work with global, finance and media agencies to plan and execute media strategy.
   • Optimize reach, frequency, and engagement across channels to maximize campaign effectiveness.
   • Ensure media investments comply with company and regulatory rules.
5. Performance tracking & reporting
   • Monitor campaign KPIs, generate post-campaign analysis, and provide actionable insights.
   • Recommend optimizations for future campaigns based on results and learnings.
   • Manage agency bidding processes in collaboration with Procurement and Legal to finalize agreements.
   • Ensure all reporting and documentation comply with internal standards and guidelines.

Background requirements:

• 5 years of experience in pharmaceutical, nutrition, FMCG companies / healthcare marketing, consumer engagement or omnichannel activation.
• Experience localizing central strategy and content and orchestrating cross-functional, omnichannel engagement.
• Experience managing activity budgets and working within compliance / MLR processes.
• Proven track record in designing and executing omnichannel campaigns across digital, social, and offline channels
• Proven experience in managing creative consumer projects within a marketing agency or similar environment
• Experience in data-driven marketing, including segmentation, targeting, and personalization strategies
• Strong cross-functional collaboration skills, working with sales, brand, and external agencies
• Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and agencies
• Creative mindset with the ability to think outside the box and generate innovative ideas

Capabilities

• Deep therapy area, product and local customer knowledge.
• Omnichannel orchestration and customer-journey / experience design.
• Data, analytics and AI fluency — interpreting omnichannel performance and working with NBA / decision engines and CRM.
• Modular-content and MLR literacy; reuse-first mindset.
• Budget and ROI management for local engagement activities.
• Agile, test-and-learn ways of working.

Education

• Relevant degree (e.g., life sciences, marketing or business); advanced qualification an advantage. Specific requirements to be confirmed locally.