Marketing Innovation Manager - Thailand Foods

Overview

To lead the strategic development and execution of consumer-centric innovation within the PC and Non-PC portfolio, focusing on Refresh initiatives. This includes identifying growth opportunities, driving cross-functional project leadership, and co-creating impactful communication assets to deliver business expansion and enhance brand relevance.

Responsibilities

• Develop Strategy of PC and Non-PC Innovation portfolio
• Develop strong consumer centric Innovation pipeline by leading development of Refresh
• Ensure strategy into execution by working closely with Brand Building team
• Project Leadership for Refresh initiatives/Innovations - leading a cross functional. This includes new flavor, new pack size, new occasion, new collaboration within & without snack, customer eg.7E
• Explore new opportunities for new Refresh Innovation to expand business and deliver growth
• Co-create Communication Brief & Master assets

Qualifications

• Bachelor's degree – Master degree in Marketing or related fields
• 3 – 5 years relevant experience to Innovation development and R&D preferred in FMCG
• Project management related to the NPD development processes
• Leadership skills, able to lead team and drive actions
• Can Do attitude / think as business owner
• Innovative thinking: able to lead team in new ways of thinking and execution
• Good interpersonal skills with strong teamwork spirit
• Customer oriented, logical thinking, self-motivated, independent, willing to work under pressure
• Good communication (Thai & English)