Planner

Key responsibilities:

• Effectively supports the day to day planning on key accounts in collaboration with senior team members
• Builds and develops media owner relationships in order to drive market leading planning for clients
• Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’s
• Builds understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners

Key Responsibilities:

• Develop and execute strategic media plans across online and offline channels to achieve client marketing objectives.
• Lead media planning activities for assigned accounts, ensuring campaigns are aligned with business goals, target audiences, and budget requirements.
• Analyze market trends, audience insights, competitive activities, and media consumption behaviors to inform planning recommendations.
• Manage the end-to-end planning process, including media strategy development, budget allocation, channel selection, and performance forecasting.
• Build and maintain strong relationships with media owners, vendors, and strategic partners to secure optimal opportunities and added value for clients.
• Collaborate closely with internal teams including Client Services, Digital, Trading, Analytics, and Operations to ensure seamless campaign execution.
• Monitor campaign performance and provide actionable insights to optimize media effectiveness and return on investment (ROI).
• Prepare and present media recommendations, campaign reports, and strategic reviews to clients and senior stakeholders.
• Negotiate media opportunities and support trading initiatives to maximize value and efficiency of media investments.