Executive-Marketing

Job Responsibilities:

• Coordinate the development and rollout of marketing campaigns across direct/indirect/delivery (DI/TA/DL) channels.
• Manage POSM (Point of Sale Materials) requests from stores: ensure artwork, printing and distribution meet requirements.
• Oversee menu updates and revisions: managing artwork, print jobs and distribution of new menu materials.
• Liaise with IT to define and implement new POS‐functions supporting promotion campaigns.
• Coordinate with creative agency in terms of briefing, design and artwork of advertisement and collateral materials.
• Coordinate with production suppliers to finish all marketing materials and deliver them to all stores.
• Coordinate with media agencies and execute details for any communication activity programmers.

Tactical Program (Promotion Calendar), Merchandising & Premiums

• Support and execute tactical program to increase visibility, engagement, and conversion rates to the stores
• Drive merchandising and premium item programs: coordinate concept, sourcing, logistics and in‐store implementation.
• Ensure consistent brand standards and optimized in‐store appeal across all retail outlets.

New store opening and Renovation

• Led local store marketing (LSM) initiatives for new store openings and renovations, including pack launches and full activation campaigns throughout its first year to drive sustainable performance.
• Designed and executed LSM programs to improve store performance, collaborating with Area Consultants, Regional Managers and local teams.
• Owned in-store promotional activity: developed LSM plans (promo, media, partners, POSM), cascaded execution to stakeholders, monitored campaign results and ensured excellence.

Store-Based Marketing Support (Store Type: Tourist BKK / Tourist UPC / SSP)

• Drive sales & Google review & managed store-level marketing execution and supported field with performance analysis comparing actual results to pre-analysis forecasts; identified root causes of gaps and recommended corrective actions.
• Coordinate with stores to ensure readiness of POSM and merchandising materials, and track performance of rollout.
• Monitor in-store campaigns and collaborate with teams to improve performance.

Competitive overview and trend update

• Monitored market/retail trends and competitors to identify opportunities and conducted learning analyses to inform future activities.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Communications or a related field.
• 1+ years of marketing experience, ideally in retail, consumer goods or QSR/food service environment.
• Strong project-management and coordination skills: able to manage multiple tasks, vendors and internal stakeholders.
• Good analytical mindset with ability to interpret performance data and generate actionable insights.
• Excellent communication skills (both written and verbal), and strong attention to detail.
• Ability to work cross-functionally with IT, retail operations, creative/print suppliers and finance teams.
• Proactive, adaptable, and able to thrive in a fast-paced environment.
• Knowledge of POSM production, merchandising execution and event logistics is highly desirable.
• IT-savvy with good proficiency in Microsoft Office.