Sales & Marketing Manager

Position Overview

We are seeking a commercially driven Sales & Marketing Manager to strengthen Insignia’s presence in Southeast Asia and grow its membership base. The role combines brand development, strategic partnerships, private events, public relations and direct sales, supported by a network of freelance introducers.

Key Responsibilities

• Develop and execute local sales and marketing plans aligned with Insignia’s brand standards and commercial objectives.
• Position Insignia’s membership, lifestyle, travel and relevant financial services clearly and accurately for target audiences.
• Identify and engage prospective HNW/UHNW members, managing opportunities from introduction through to membership conversion.
• Build partnerships with luxury brands, hospitality providers, private client businesses and other relevant organisations.
• Plan and deliver private events and targeted experiences that support brand awareness, prospect engagement and member acquisition.
• Coordinate local PR, communications and marketing materials with the relevant Group teams.
• Recruit, engage and manage freelance introducers, setting clear expectations for lead quality, activity and professional conduct.
• Ensure introducers understand Insignia’s proposition and represent its services accurately.
• Maintain an organised sales pipeline, recording leads, meetings, proposals, conversions and next steps.
• Work with lifestyle and onboarding teams to ensure a smooth transition from prospect to active member.
• Monitor campaign, event and partnership performance against agreed budgets and commercial targets.
• Ensure marketing and sales activity follows applicable requirements and internal approval processes.

Qualifications

• Proven sales and marketing experience in luxury services, private membership, premium hospitality, financial services or a related sector.
• Demonstrated success acquiring HNW/UHNW clients and closing high-value business.
• Strong professional network in Southeast Asia and an understanding of local market expectations.
• Experience developing partnerships and delivering private events or PR initiatives.
• Ability to manage introducers, referral partners or external commercial collaborators.
• Strong negotiation, presentation and relationship management skills.
• Commercial awareness, budget discipline and confidence using CRM systems and performance data.
• Excellent written and spoken English; with fluency in at least one additional language – Thai, Vietnamese, Cantonese, Mandarin or Malay.
• Willingness to travel and attend events outside standard business hours.