Live Commerce Specialist

About the Role

• Plan and coordinate live commerce campaigns across social media platforms, primarily TikTok Live and Facebook Live.
• Develop live schedules, run-of-show plans, promotional activities, and product priorities for each livestream.
• Coordinate with hosts, teachers, KOLs, Marketing, and Operations teams to ensure smooth live sessions.
• Support livestream execution by monitoring performance and resolving operational issues during live sessions.
• Monitor key live commerce metrics such as viewers, engagement, product clicks, conversion rate, GMV, and sales performance.
• Analyze livestream performance and prepare daily, weekly, and campaign reports with actionable recommendations.
• Identify opportunities to improve live content, audience engagement, and conversion performance.
• Stay updated on live commerce trends, platform features, and competitor activities to recommend new ideas and best practices.
• Support employer branding and promotional campaigns related to live commerce when required.