Senior Brand Marketing Specialist

About FWD Group

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.

For more information, please visit www.fwd.com

Job Purpose

Enhance FWD’s brand perception and drive overall business performance through the development and execution of integrated marketing campaigns, marketing collaboration programs, and strategic marketing communications. Responsible for leading end-to-end marketing strategy, communication planning, and creative development, leveraging consumer insights, market intelligence, and competitor analysis to deliver impactful campaigns and experiences that strengthen FWD’s visibility, relevance, and connection with target audiences.

Key Responsibilities

• Develop and drive marketing communication and brand communication strategies to strengthen FWD's brand awareness, consideration, and overall brand equity.
• Lead the planning, development, and execution of integrated marketing communication campaigns across multiple channels to support business objectives and deliver measurable brand and business outcomes.
• Identify and evaluate strategic marketing communication opportunities, marketing collaboration partnerships, sponsorships, and engagement platforms to enhance audience reach, strengthen market positioning, and maximize communication effectiveness.
• Translate consumer insights, market intelligence, and competitive analysis into actionable marketing communication strategies, messaging frameworks, and campaign plans.
• Define success metrics, monitor campaign and brand performance, generate insights, and recommend optimization strategies to improve communication effectiveness, audience engagement, and ROI.
• Partner with internal and external stakeholders to ensure effective delivery of marketing communication programs and consistent execution of brand standards across all customer and communication touchpoints.
• Act as a strategic advisor to business functions on marketing communication strategy, campaign development, audience engagement, and integrated marketing planning, ensuring alignment with FWD's brand objectives and business priorities.