Assistant Manager - CRM

About the Role

Job Title: Assistant Manager - CRM
Location: Bangkok, Thailand (Corporate Office)

The Assistant Manager - CRM executes data-led strategies to engage members and convert non-member prospects into loyal guests. This role focuses on accelerating direct channel growth by identifying lifecycle opportunities and removing friction from the digital journey, and supports the corporate team in refining internal marketing strategy and commercial reach.

Responsibilities

• Direct Channel Activation: Execute tactics specifically designed to shift guest volume toward direct booking channels for both members and non-members.
• Lifecycle Campaign Management: Deploy multi-channel engagement campaigns to increase retention and guest frequency across the global portfolio.
• Data to Insights: Transform raw CRM data into clear, actionable marketing insights that support the refinement of internal strategies.
• Marketing Strategy Support: Provide daily operational support for the development and execution of corporate marketing initiatives.
• Culture & Best Practices: Lead property-level training to foster a member-first culture and ensure the adoption of global CRM standards.
• Revenue Contribution Analysis: Regularly monitor and report on the total revenue contribution generated through CRM and loyalty channels.
• Conversion Optimisation: Design and track A/B testing for digital communications to continuously improve engagement and conversion rates.
• Partnership Administration: Manage administrative requirements for hotel partnerships, including performance reporting and landing page generation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.
• Minimum 3 years of professional experience in CRM, Loyalty, or Digital Marketing, ideally within the hospitality or e-commerce sectors.
• Native-level fluency in Thai and English.
• Hands-on experience with CRM platforms and performance tracking tools.
• Strong ability to translate guest data into actionable insights with analytical and interpersonal skills.