Internship USC

Overview

Minor Lifestyle is one of Thailand's leading lifestyle retail and distribution companies, with more than 200 points of sale nationwide. We represent a carefully curated portfolio of internationally recognized brands across fashion, home and lifestyle - including Anello, Charles & Keith, Sunnies, Crash Baggage, Zwilling J.A. Henckels, Villeroy & Boch, Joseph Joseph and Minor Smart Kids.
We're also expanding into new territory. Through a joint venture with Pop Mart - the globally renowned collectible toy and art figure brand - Minor Lifestyle is growing beyond traditional retail into the collectibles and entertainment space, connecting consumers with the products and brands that define contemporary culture.
For people who are passionate about retail, brands and the ever-evolving world of lifestyle, Minor Lifestyle offers a stimulating environment where trends meet commerce and where the business is genuinely committed to staying ahead of both.

Responsibilities

• Explore and evaluate new fashion and lifestyle brands for potential market entry in Thailand.
• Conduct market research, competitor analysis, and brand assessments to support business decisions.
• Analyze brand positioning, target customers, product portfolio, and business performance.
• Present research findings and recommendations to the team.