TH SMB Visual and Adjacencies 4P

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DESCRIPTION AND REQUIREMENTS

The Visual & Adjacencies 4P Manager is responsible for developing and executing the 4P strategy (Product, Price, Place, Promotion) to drive revenue growth, profitability, and customer satisfaction for the GTAP Visual & Adjacencies Business. This role focuses on optimizing pricing models, supply chain efficiency, inventory planning, and product lifecycle management to achieve business objectives.

4P Strategy Ownership & P&L Management:

• Lead and own end-to-end 4P strategy (Product, Pricing, Place, Promotion) for GTAP Visual & Adjacencies Business and achieve financials goals in the region
• Develop and Implement Product Strategies aligned with Business Objectives

Business Planning & Execution:

• Sales & Demand Planning: Develop quarterly/annual sales plans, aligning with supply chain and finance teams to forecast demand and inventory needs.
• Pricing Strategy: Set dynamic pricing models (e.g., volume discounts, enterprise deals) and Create PFV (Price Feature Value ) to maximize profitability while remaining competitive.
• Gross-to-Net (GTN) Management: Track and optimize trade spend, rebates, and promotions to protect margins.
• Campaign Planning: Design and execute promotional campaigns (e.g., seasonal deals, bundling with accessories/software) to drive sell-out.

Portfolio Management:

• Define product portfolio strategy for Visual & Adjacencies to meet Thailand market needs.
• Collaborate with Local product teams to localize offerings (e.g., configurations, certifications).
• Plan right Product offering (PxQ) and Promotion to achieve sales Target

Route-to-Market Strategy:

• Develop and execute route-specific plans to maximize coverage and profitability.
• Own P&L by route, identifying growth opportunities and cost efficiencies.

Cross-Functional Leadership:

• Supply Chain: Ensure inventory alignment with demand forecasts and lead time optimization.
• Marketing: Drive Brand Awareness and demand generation.
• Collaborate with Internal/External Key Stakeholders
• Sales Teams: Enable internal and external direct/inside sales teams with tools,Product Positioning and competitive Product insights.
• Finance: Monitor P&L performance, GTN leakage, and ROI on promotions.

Performance Metrics & Reporting:

• Deliver monthly/quarterly business reviews on KPIs:
• Financial Metrics with 3S Strategy
• Product/Route-specific performance Metrics
• Channel/Customer satisfaction