Marketing Executive / Senior Executive (Retail)

About the Role

Drive impactful retail marketing initiatives across our Sunglass brands in Thailand, creating engaging in-store experiences that strengthen brand presence, increase store traffic, and support commercial performance. Partner with retail teams, malls, brand ambassadors, and local stakeholders to execute localized campaigns, events, and partnerships that enhance consumer engagement and deliver business results.

Areas of responsibilities

Local Store Marketing

• Coordinate and execute on all campaigns and events that are aligned with the marketing calendar and product release.
• Work cross-functionally to develop and execute localised campaigns and collateral to address specific business objectives, increase awareness and drive traffic to underperforming stores.
• Act as the point of contact for discussions regarding local marketing opportunities and activations and manage communications of LSM activities.
• Manage all timings with external agencies and internal stakeholders to ensure all deadlines are met.
• Work on post LSM campaign and activities analysis with the LSM & Partnerships Manager
• Ensure that all retail banners are accurately represented on centre and external websites aligning with brand positioning

Support in relevant Digital / PR execution

• Support in any CRM, NPS, GMB and KOL program
• Support with translation for any Web, EDM and Social content.

Tracker and compile data for review and report with team

Partnership, Brand Ambassadors and Mall Marketing

• Manage & execute campaigns with various partners, brand ambassadors and Malls that are aligned with brand, front door campaigns and products.
• Maintain tracker to monitor and report on all activities.

Budget and reporting

• Creating and processing of Marketing related purchase orders
• Management of Marketing campaign budget.
• Track PO and costs logs to provide visibility of cost of business
• Set up and management of new vendors
• Maintain tracker to monitor and report on all activities.

Team management

• Manage key stakeholders and peers
• Assist with prioritizing projects and workload across the team to service business objectives.
• Provide support to the regional manager and wider team.

Contribution of Culture

• Create internal communication (monthly bulletins and etc) to drive awareness and love for each front door, campaign and activity.
• Create a fun and energetic environment for all to engage in Front door and campaign and activity.
• Celebrate success and learnings of the team big and small wins
• Inspire others by creating emotional connections and building meaningful working relationships
• Create a fun and energetic environment for all to engage

Key Requirements

• Degree in Marketing / Communications or Business
• Minimum 3 years of work experience in Retail and Marketing role
• Solid understanding of marketing principles, campaign execution, and consumer engagement
• Customer centric, good business acumen and analytical skills
• Fluent in communication to drive engagement with different stakeholders, partnership, KOL management, etc
• Outgoing, engaging, positive attitude and willing to go extra mile
• Strong organizational and project management skills
• Proficient in English