Customer Loyalty Program Management Manager

Job Summary

-

Job Description

• Develop a comprehensive loyalty program strategy using tools such as AIS Serenade, AIS Point and the myAIS app. Your goal is to enhance customer engagement.
• Create high-valued segmented marketing strategies to target specific customer groups with personalized offers and communications.
• Own and manage product marketing initiatives from strategy development to execution and post-launch evaluation.
• Develop product positioning, value proposition, and go-to-market plans for high-value customer segments.
• Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
• Work closely with marketing, and customer service teams to integrate loyalty strategies across all customer touchpoints.
• Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
• Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.