Social Commerce Manager

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:
E-Commerce Lead

Location:
Asia Pacific, Thailand, Bangkok, Bangkok

Work Location:
Hybrid

What you will do

Social Commerce Manager is responsible to Lead and accelerate Social Commerce as a strategic growth engine, while building scalable capabilities across TikTok Shop, Shopee, Lazada and emerging commerce platforms.

Connect brand building, content, creators, media and commerce to drive consumers across the full funnel — from awareness to conversion and purchase — with clear accountability for growth and investment effectiveness.

Key Responsibilities

• Own and accelerate Social Commerce strategy, with strong focus on TikTok Shop and Affiliate Commerce.
• Build and scale the affiliate ecosystem across creators, KOLs/KOCs, MCNs and strategic partners.
• Develop affiliate recruitment, activation, commission and incentive strategies to drive GMV, conversion and ROI.
• Identify emerging Social Commerce trends and translate them into scalable growth opportunities.
• Extend Social Commerce capabilities across TikTok Shop, Shopee, Lazada and emerging platforms.
• Develop differentiated platform strategies based on shopper behavior, platform mechanics and brand objectives.
• Connect Social Commerce, marketplaces and media into an integrated commerce ecosystem.
• Identify new platform capabilities and partnership opportunities to accelerate growth.
• Translate brand strategy and consumer objectives into platform and commerce activation.
• Manage the consumer journey across Awareness → Engagement → Traffic → Conversion → Purchase.
• Balance brand-building objectives with commercial conversion and growth.
• Partner closely with Brand, Media and Customer Development teams to deliver both brand impact and commercial results.
• Own Social Commerce investment planning across annual, quarterly and monthly horizons.
• Manage affiliate commission, media, content, creator and platform investment with clear ROI expectations.
• Lead campaign and commercial calendar planning across key platform moments.
• Evaluate GMV, ROAS, conversion, traffic, affiliate productivity and profitability to continuously optimize investment.
• Recommend where to scale, optimize or stop investment based on performance.
• Lead third-party partners including agencies, enablers, MCNs, creators and platform partners.
• Set clear performance expectations and ensure partners deliver against business KPIs.
• Build strong platform partnerships to unlock new capabilities, insights and commercial opportunities.

What we are looking for

• 3–5 years of experience in E-Commerce, Social Commerce, Digital Commerce or related fields.
• Hands-on experience with TikTok Shop, Social Commerce and/or Affiliate Commerce preferred.
• Experience across Shopee and Lazada is an advantage.
• Experience in FMCG, Beauty, Personal Care, Consumer Health or other consumer-facing categories preferred.
• Social Commerce & Affiliate Expertise — understands creators, affiliate models and how to scale performance.
• Cross-Platform E-Commerce — strong understanding of TikTok Shop, Shopee and Lazada ecosystems.
• Brand-to-Commerce Thinking — able to translate brand objectives into commerce activation and conversion.
• Full-Funnel Management — understands the journey from awareness and traffic through conversion and purchase.
• Commercial & Investment Acumen — comfortable managing budgets, ROI, GMV and investment productivity.
• Execution & Partnership Leadership — able to turn strategy into action and effectively manage agencies, platforms and external partners.