Email & Content Marketing Specialist

About the Role

As our Email & Content Marketing Specialist, you will own the end-to-end execution, content creation, and technical deployment of global email campaigns and inbound flows. Your work will directly scale customer engagement, lead conversion, and retention across our high-growth international markets.

Key Responsibilities

• Drive Global Revenue & Engagement: Deliver 6+ monthly campaigns and seasonal pushes through high-converting, localized email strategies.
• Craft High-Converting Copy: Produce persuasive, UX-focused email copy that honors Holafly’s brand voice and boosts click-through rates.
• Guarantee Flawless Campaign Execution: Maintain a 95%+ campaign accuracy rate through bulletproof QA testing, link verification, dynamic variables, and rendering checks and scheduling.
• Maintain Campaign Planning: Collaborate with the Content Team Lead to ensure on-time email campaign deployment across all regions.
• Orchestrate Strategic Briefings: Partner seamlessly with Design teams in Figma to build visually striking, multi-market campaign assets.
• Optimize Customer Journeys: Support Lead Gen growth by building and optimizing high-converting automated Welcome and Lead Nurturing flows.

Qualifications

• 5+ years of experience in Email Marketing or Content Marketing or multichannel campaign creator.
• Hands-on Klaviyo mastery in crafting, testing, and sending multi-market campaigns.
• Proven QA expertise covering personalization, segmentation, rendering, and error-free scheduling.
• Exceptional UX copywriting skills focused on conversion and clear audience journeys.
• Fluent English proficiency, paired with strong organizational and cross-functional skills. (Spanish or other languages are a plus)

Nice to Have

• Experience leveraging LLMs to accelerate creative workflows.
• Familiarity with A/B testing methodologies and UX/UI design and writing.
• Track record in handling multilingual and localized campaigns.

Benefits & Perks

• 100% Remote Freedom: Work autonomously from wherever you perform at your best.
• Work-Life Balance: Generous PTO, flexible schedules, and a human-first culture.
• Accelerated Growth: Unlimited learning budgets inside a fast-scaling tech leader