Platform Lead

About the Role

Lead Unilever Thailand’s 1UL dCommerce platform strategy and execution, driving accelerated growth across marketplaces, eRetailers, and emerging digital channels. This role owns the end-to-end platform agenda—spanning customer partnerships, digital shelf excellence, and data-led growth—while embedding a One Unilever (1UL) approach across Business Units to maximise scale, efficiency, and impact.

Key Responsibilities

• Own and deliver the 1UL dCommerce platform strategy across key platforms (pureplay and social commerce)
• Drive accelerated growth through clear channel priorities and platform-specific strategies
• Identify and unlock growth drivers across: Traffic, Conversion, Assortment, Basket size
• Lead strategic partnerships with top dCommerce platforms
• Own Joint Business Planning (JBP), negotiation, and performance governance
• Drive alignment across Business Units to present one unified Unilever face to customers
• Lead planning and execution of key commercial moments (e.g. 9.9, 11.11, 12.12 campaigns)
• Integrate marketing, media, and Customer Development activities for maximum impact
• Ensure flawless execution across: Promotions, Visibility, Conversion levers
• Own performance tracking across: Sales, Traffic, Conversion metrics
• Translate insights into actionable growth plans and investment decisions
• Deliver monthly and quarterly performance reviews with clear recommendations
• Drive dCommerce capability building across Customer Development (CBD), Marketing, and cross-functional teams
• Lead rollout of global tools (e.g. PSO, search optimisation, content frameworks)
• Champion digital-first, data-led ways of working
• Collaborate with supply chain teams to ensure: Real-time inventory accuracy, Fast fulfilment
• Test and implement new tools, integrations, and automation to improve operations and customer experience
• Stay ahead of eCommerce trends, platform updates, and emerging opportunities

What You Need to Succeed

• 3–5+ years in Customer Development, eCommerce, or Digital Commerce
• Strong understanding of Thailand’s dCommerce ecosystem (marketplaces, players, dynamics)
• Proven experience managing key accounts and delivering growth through JBP
• Strong analytical capability with ability to translate data into commercial action
• Experience in: Digital shelf management, Search optimisation, Online execution (preferred)
• Strong stakeholder management across multiple Business Units (1UL mindset critical)
• Agile, entrepreneurial, and comfortable in a fast-paced, evolving environment

Leadership Behaviours

• Strong ownership with end-to-end accountability
• Ability to simplify complexity and drive speed in execution
• Collaborative and influential across teams and business units
• Passion for digital growth, innovation, and transformation