Employer Brand & Digital Communications Manager

About the role:

You'll build Salmon's digital employer brand engine — getting the specific talent we want to hire onto our radar and converting online attention into qualified candidates.

What you'll do:

• Turn Salmon's EVP into targeted campaigns for the segments we actually want to hire — Engineering, Data, Product, across local and global markets — and run them across LinkedIn, Telegram, Instagram, TikTok, Reddit, and the other channels where that talent spends time.
• Build digital funnels end to end — audience segmentation, campaign mechanics, landing pages, lead capture, retargeting, and conversion — using AI and automation to run research, content, and reporting faster and more scalably.
• Turn strong employees into digital ambassadors and grow Salmon's presence in the online communities where target talent already spends time — and work with Recruiting on candidate quality, objections, and funnel drop-off to keep improving hiring conversion.

What you'll own:

• Own the digital employer brand strategy and execution across priority markets and talent segments, activating the EVP across every candidate-facing touchpoint.
• Run LinkedIn organic and paid — audience targeting, testing, optimisation, and reporting — and build presence in relevant Telegram channels and professional groups.
• Build platform-native employer brand presence on Instagram (incl. Threads), TikTok, Reddit, and niche communities where talent researches careers, companies, and relocation.
• Develop employee digital advocacy: identify the right ambassadors, shape content with them, and help them build a credible external voice.
• Design talent-marketing funnels, campaign landing pages, and candidate journeys from first interaction to recruiter handoff — and keep career-site and job-board presence fresh and converting.
• Manage online reputation and brand mentions across search, communities, and review platforms — and own the analytics that tie digital activity to qualified candidate outcomes, from reach through to hire.

What makes you a strong fit:

• Strong experience in employer brand, talent/recruitment marketing, digital or growth marketing, or audience development — with the ability to build positioning and campaigns for specific audiences.
• Deep understanding of digital channels and their mechanics, especially LinkedIn organic and paid, and how audiences behave differently across platforms.
• Proven ability to build and optimise digital funnels and performance — not just run a content calendar — connecting digital activity to candidate quality and hiring outcomes.
• Hands-on experience with UGC and employee advocacy, plus creating or launching landing pages and lightweight journeys with no-code tools or a CMS.
• AI-native: you use AI tools, agents, and automation by default to scale research, content, analytics, and repetitive work.
• An owner, builder, and strong executor who takes a direction from 0 to 1 and keeps tuning it — works hands-on, decides on data, and re-prioritises quickly. English C1.

What we offer:

• Ownership and flexibility
• Stock option plan — four-year vesting with a 25% cliff after the first year
• Hybrid-first work environment
• Company-provided tools and equipment
• Office in Bonifacio Global City, Manila — a modern, walkable district at the centre of the Philippines' growing tech scene
• Health and time off
• Medical insurance support for you and your family through co-funding or reimbursement, depending on your location and subject to policy limits
• Access to an internal mental health support specialist
• 22 vacation days, Philippine public holidays, and 15 sick days
• 105 days of paid maternity leave and up to 14 days of paid paternity leave for employees relocating to Manila
• Relocation and family support
• Relocation support for you, your family — including flights, two weeks of accommodation, visas, paperwork, and logistics
• Reimbursement of eligible pet relocation expenses
• USD 2,500 per year for flights home
• Baby and family stipends for employees relocating to Manila: USD 1,000 per month for each child under two and USD 500 per month for each child aged two to 18
• Growth and team experience
• Opportunities to learn and share your expertise through internal expert meetups, external conferences, speaking opportunities, and industry publications
• Company-sponsored trips to Manila to meet and work with your team in person
• Regular team offsites, sports activities, and team events
• High-performing teams can earn a dedicated beach house week in Southeast Asia