Martech Lead

The Role:

We’re seeking a hands-on Martech Lead to own, build, and operate our global marketing technology stack. This role is responsible for the technical delivery, reliability, and ongoing optimisation of Crimson’s marketing systems, supporting 20+ markets and multiple subsidiary businesses. You will translate business and growth requirements into scalable, well-documented systems that enable faster campaign launches, cleaner data, and stronger lead performance globally. The Martech Lead will take end-to-end ownership of mar-tech architecture, integrations, tooling governance, and day-to-day system operations. This is a highly execution-focused role for someone who thrives in complexity, enjoys simplifying fragmented systems, and takes pride in building infrastructure that teams actually use. Your work will directly impact lead speed-to-contact, data integrity, deliverability, and the ability for regional teams to execute confidently and correctly. This is a builder role, with a strong emphasis on technical execution, system adoption, and operational excellence.

What You’ll Do:

• Own enterprise-level marketing systems administration, including data architecture, lifecycle management, custom fields and objects, permissions, and governance.
• Design, configure, and operate Crimson’s global mar-tech stack, including Marketo, Zapier, global SMS providers, ticketing and event platforms, and other marketing tools.
• Translate PRDs and high-level business requirements into clear system designs, defined data flows, and decisions around native versus custom solutions.
• Partner with website developers to specify, QA, and validate integrations between Crimson’s headless website and Marketo.
• Work closely with the Salesforce Technical Manager to ensure reliable, consistent data flow between Marketo and Salesforce.
• Lead global rollouts of new systems and functionality, including documentation, enablement, and clear communication to drive adoption across markets.
• Improve email deliverability and targeting by enabling stronger behavioural segmentation and reducing indiscriminate or blanket sends.
• Research, evaluate, and recommend cost-effective, globally scalable platforms and tools for approval.
• Act as the escalation point for critical marketing systems issues, triaging and prioritising fixes to minimise business impact.

What Success Looks Like:

• New marketing capabilities are rolled out quickly and reliably across 20+ markets.
• Fragmented SMS and ticketing tools are consolidated into scalable, production-ready global solutions.
• Data in Marketo and Salesforce is complete, consistent, and trusted by marketing and revenue teams.
• Email deliverability and targeting show measurable, sustained improvement.
• Global teams actively adopt new systems and processes with minimal rework or escalation.
• Clear system ownership reduces operational friction and unblocks marketing execution.

What You Need:

• 5+ years of operating enterprise-level CRM and or marketing automation platforms in a production environment.
• Proven experience delivering and running marketing systems in complex, multi-market or global organisations.
• Demonstrated experience leading or supporting large-scale marketing automation platform implementations or migrations.
• Strong understanding of data architecture, data hygiene, lifecycle management, and system integration best practices.
• Ability to understand APIs at a conceptual level and clearly document integration requirements (no coding required).
• Excellent written and verbal communication skills, with experience working across international and cross-functional stakeholders.
• High-ownership mindset with the ability to diagnose, prioritise, and resolve technical and operational issues independently.

Desirable, But Not Essential:

• Hands-on Marketo administration experience.
• Experience with global SMS platforms or event and ticketing systems.
• Experience building AI workflows or working with AI agents in a marketing or operations context.
• Experience supporting attribution models or paid media conversion and offline event integrations.

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!