Senior Specialist, Biddable Search

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

3 best things about the job:

• Get to work in a truly integrated team handling 360 aspects for a brand
• Will work closely with the leading publishers such as Google & Facebook
• Will be exposed to Programmatic

Measures of success

In three months:

• Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
• Handled day to day tasks / requirement effectively

In six months:

• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice
• Explored and executed an innovation in one of the biddable media platforms

In 12 months:

• Exceed client expectations in terms of biddable media implementation
• Create a road-map for the next year.

Responsibilities of the role:

Strategy & Consulting:

• Diagnose a client’s current situation their objectives
• Develop Media proposals in line with client needs
• Use Neo proprietary tools to understand consumer behaviors and then develop strategies and/or opportunities accordingly

Operations & Delivery:

• Grow strong relationships with all relevant contacts client side including Senior Management
• Work with client teams to ensure that retainer and project based work is implemented efficiently and to the expect standards/deadlines
• Ensure SEM efficiencies are made by the proper use of tools and integration
• Continuously working with the client and 3rd party teams to develop and implement tactics and content marketing initiatives.
• Allocate clients budgets to maximize the client’s return on investment
• Constant focus and optimization on improving performance based metrics such as CTR, Avg CPC, CPA, etc.

Business Growth and Development:

• Be competent in spotting and driving opportunities for existing clients
• Work with Senior Management on new business & award entries
• Manage revenue and finance process
• Work with Senior Management to address goals and KPIs

Process & Team Management:

• Be competent at keeping an internal WIP document up to date
• Ensure team members are completing work on time
• Ensure all SEM output is SOX compliant and timesheets are completed accurately
• Provide on the job training, coaching and mentoring to Search Executive/Assistant
• Conduct performance reviews with Search Executive/Assistant where relevant in accordance to Neo processes and timelines
• Provide timely feedback to ensure all search deliverables are of a high-quality
• Assist in the recruitment of new Search Managers, Executives or Assistants

What you will need:

• Minimum 4 years of SEM experience, ideally with strong operational track record
• Extensive usage and knowledge of analytical packages e.g. Google Analytics, or Omniture.
• Strategy and implementation of client campaigns across the following platforms: Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook and Instagram Ads
• Strategic knowledge and implementation of SEO tactics is added advantage
• Consultative skills with a passion of making the complex simple
• Proficient in Microsoft Office with a strong focus on Excel (vlook ups, pivot tables, IF functions)
• Account and team management experience
• A demonstrably high level of initiative and resourcefulness
• Excellent administrative and organisational skills, with strong presentation skills
• Attention to detail with high levels of accuracy
• Ability to cope with conflicting demands and to prioritise tasks
• Ability to support others in problem solving
• Google Analytics and AdWords Individual Qualifications