Brand Manager - Nestlé Purina Petcare

POSITION SNAPSHOT

Location: Head Office, Bangkok
Company: Nestlé
Business Unit/Division: Nestlé Purina Petcare
Full-time
Minimum 5 years' experience in marketing preferably in FMCG brands

A DAY IN THE LIFE…

• Choose target consumers by using attractiveness and ability to win, develop consumer insight, understand target consumer perceived values of brands
• Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
• Deliver tastiest and healthiest petfood experiences within brand portfolio in a way that contributes to CSV
• Understand shopper behaviors and motivations of target consumers and their pets, helps design shopping experience that delight consumers/shoppers. Contributes to pricing and promotion strategy
• Ensure consumer centricity, apply innovation levers, contribute and execute innovation, maintain vibrancy via relevant renovation for his/her brands
• Manage the development and execution of strong functionally aligned brand plans, responsible for the performance, health and strategic alignment. Understands business impact and prioritizes PFME and TTS investment of her/his brands.
• Contribute to the development of brand ideas, engagement strategies and create relevant and memorable brand experiences. Works in partnership with communication agencies and media agencies. Ensure all brand communication

ARE YOU A FIT?

• Minimum 5 years’ experience in marketing management, brand building, and brand communication/activation in FMCG
• Experience working in cross functional teams
• Experience leading/managing I&R